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Pinoy Bread and Ingredients

Tinapay Natin Pinoy Bread Baking Competition Launched


Pan De KesoI attended the Tinapay Natin Pinoy Bread Baking Competition press launch on July 19 held at Max’s Restaurant in Quezon City. During the launch, I realized that we do have a vibrant food culture. With 7,107 islands with 81 provinces in 18 regions, the Philippines is as varied as we can get. And this is very much true about food, including bread.

Although we’re a rice-eating bunch, bread has been part of our daily lives. From one place to another, you’ll see bakeries selling bread in all shapes and sizes. There’s Pandesal, Monay, and my favorite Pan de Coco. Perfect for snacking, you’ll likely find one anywhere, but they all differ in size, taste and even manner of cooking.

Bread is a universal favorite that has countless versions lining panaderia shelves across all corners of the Philippines. I realized that aside from history, socio-cultural practices, cooking methods, and traditions, it’s very likely that it carries stories that must be preserved and passed on to the next generation. This will elevate one’s sense of pride in local culture and enable one to support local industries.Pinoy Bread Sampler

Pilmico partnered with Max’s Corner to spearhead a nationwide bread competition, aptly called the Tinapay Natin Pinoy Bread Baking Competition. The company is the force behind Mahalin Pagkaing Atin movement – an advocacy aimed at amplifying the role of every Filipino as a producer and guardian of our food heritage. Last year, Mahalin Pagkaing Atin was seen promoting authentic Filipino dishes.  This year’s Tinapay Natin Pinoy Bread Baking Competition aims to highlight how bread plays an important role in our local food culture and heritage, supporting our rich food history. It also empowers community bakeries to become storytellers for the land and the people.

Pilmico VP for Sales Ms Norie Bermudez at the Tinapay Natin Press Launch

Pilmico VP for Sales Ms Norie Bermudez

“Bread is a reflection of our identity and our people’s history and affinity to food and agriculture,” says Carlyn Trota-Salud, Max’s Bakeshop Inc. President. “With a wide variety of breads enjoyed by Filipinos around the nation, each region definitely has a native bread—a Tinapay Natin—that tells a unique story about its origin and its journey.”

Chef Jam Melchor at the first Tinapay Natin Press Launch

Chef Jam Melchor at the first Tinapay Natin Press Launch

Every food in every region is a direct reflection of the land, from the ingredients and methods used to the flavors and names of each one. More than just being a competition, the Tinapay Natin Pinoy Bread Baking Competition also pays tribute to our regions’ distinguishing local identity, culture, and produce by sharing the inspiring stories that each local bread variant carries.

Max's Corner Bakery Director and President Ms Carolyn Trota-Salud at the Tinapay Natin PInoy Bread Baking Competition Press Launch

Max’s Corner Bakery Director and President Ms Carolyn Trota-Salud

The bread baking competition invites young members of society to recreate a beloved traditional bread as well as a modern bread—in the hopes that by inviting the youth to add their own new twist to Philippine bread making, the art can be furthered. It is open to students aged 18 to 35-years old from anywhere in the Philippines.Tinapay Natin Pinoy Bread Making Competition

The competition kicks off in Manila, Bulacan, Batangas, and Iloilo, respectively. The partner universities, namely Treston International College, STI College-Bulacan, Lyceum of the Philippines – Batangas, and St. Therese College – Iloilo City, will then act as venue sponsors, while also encouraging their own students to join the contest.

Pinoy Bread and IngredientsThe team with a concept that clearly carries a unique story, innovation, creativity, and deliciousness wins the country’s first Tinapay Natin Pinoy Bread Baking Competition. In addition, Max’s Corner Bakery, one of Max’s Group Inc’s oldest and most well-known brands, will be distributing the winning bread creation. The company will also share the captivating bread story through its stores nationwide.

Tinapay Natin PosterLearn more about how Pilmico and Max’s Corner Bakery are creating the greatest impact on society and business through our very own #TinapayNatin by visiting https://facebook.com/TinapayNatin. You’ll also get further information about the Tinapay Natin Pinoy Bread Baking Competition on Facebook.


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