I experienced Dolby Atmos in Greenhills Cinema 6 when I watched Tom Cruise’s latest movie Edge of Tomorrow. I was looking forward to watching the movie, having heard of good reviews. But I was also excited to watch it in one of the cinemas of the new Promenade in Greenhills because of Dolby’s latest movie sound technology. I have to admit that I am unable to go to the movies as often as I like, but when I do, I make sure that I watch it in a cinema which offers comfortable seating, great air conditioning, convenience and of course, awesome sounds. I only have a few favorites in the metro and so I was willing to discover and experience Dolby Atmos.
On my way to the new Promenade Cinemas lobby, I immediately noticed how there’s already a wide selections of restaurants and cafes nearby. That’s a good thing because then I eat or simply have coffee before or after the movie. I also noticed the large mural created by National Artist for the Visual Arts Benedicto Cabrera (Bencab) entitled 8 Movements. There are other art installations such as the collection of reel cameras arranged in one wall and movie posters in film strips. I love these touches as it gives you a glimpse of the past, especially beneficial for the youth of today. I’m liking this cinema complex already.
But what I’m really looking forward to experiencing that day is watching the movie. After having my breakfast at a coffee shop downstairs, I immediately joined other bloggers for a quick tour where we were led to one of the cinema houses. While seated comfortably, a demo of Dolby Atmos was played. Then I understood this newest sound technology from Dolby that’s apparently not yet available in other cinemas.
I’m always amazed at how Dolby is able to isolate sounds so that you feel it’s coming from your back, left or right. This is Dolby Atmos and more. The sound quality is at it’s best as expected from Dolby with its powerful bass. But it’s even better because it sounds natural and lifelike. It became more evident when watching the Edge of Tomorrow movie. There’s a lot of things happening in the movie all at the same time. I enjoyed it better because of Dolby Atmos which allows me not only to see, but hear what’s happening not just in the foreground but also in the background. An awesome viewing experience indeed.
[dropcap]D[/dropcap]olby Atmos debuted in the Philippines at the Greenhills Cinemas 6, 7 and 8 at the new Promenade, Greenhills Shopping Center on July 11, 2013. It seems that I’ve been missing a lot as far as my movie watching experience is concerned by not learning about this early on. I have to admit, although this cinema complex is near my place, it’s not the most accessible place so it’s not one of the place that I frequent. Now I have a reason: I want to continue experiencing Dolby Atmos whenever I watch a movie.