Jollibee’s advocacy to the less fortunate dubbed “Maaga ang Pasko” is one of the most successful campaign for the Christmas Season. Now on it’s 20th year, Breeze detergent officially signed up as the official detergent for the clean up campaign. The items donated for the campaign needs cleaning up and I joined Breeze and Jollibee for Maaga ang Pasko Laba Day held in Mandaluyong. This was the first of the series of the clean up event which was also participated by celebrity moms Regine Tolentino, Bettina Carlos and Christine Bersola.
The clean-up drive aims to clean toy donations including stuffed toys that needs to be washed thoroughly. That’s not a problem using Breeze with ActivBleach with its 1 Laba Guarantee revolutionary formula. Cleaning and transforming old toys to good as new before being delivered to beneficiaries can be easily accomplished.
Jollibee Vice President for Marketing Harvey Ong said “As Maaga ang Pasko Celebrates its 20th year, Jollibee wants to further strengthen its commitment to make Christmas even brighter for more kids and rally more families, led by hardworking moms, to make this happen. We’re happy to partner with a brand whose values are the same as ours.” Indeed, Breeze has led advocacy for the working women through their “1 Laba Day” event. “With the support of a well-known brand like Breeze, we are confident that the campaign can grow and expand even more in the years to come,” Mr. Ong further stated.
Unilever, the company behind Breeze placed Maaga ang Pasko boxes in their offices, encouraging employees to donate. A sign of Breeze’s commitment to Jollibee’s cause. Breeze also donated a complete array of cleaning materials to Jollibee. Unilever Vice President for Foods and Home Care Benjie Yap said that they are privileged to help out in this year’s Maaga ang Pasko by making sure that the toys are clean and smell fresh before they are given to their new owners. “With it’s tough-on-stain formula, Breeze also makes it easier for our Maaga ang Pasko clean-up volunteers to remove dirt and stains from toys in just one wash,” he said.
As I help in the clean-up, I realized there’s a lot to be done to make the campaign successful. Aside from cleaning up, there are stuff to be sorted, which includes eliminating broken toys, and other stuff that are not applicable to children. From sorting, the dirty toys is moved to another section for cleaning, others need to be washed completely. It’s really a labor of love before the toys are packed for distribution.
Although my time spent is short during the Breeze and Jollibee for Maaga ang Pasko Laba Day, I felt good that I was able to make my share in helping out those in need. I just have one reminder to those dropping donations in Maaga ang Pasko boxes in Jollibee stores – please donate items that are still working and the ones that are really of use for children. Stop donating broken toys, old books that are not for children, etc. Help in making other’s Christmas meaningful. You can also make online donations at http://www.jollibee.com.ph/MaagaAngPasko.