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RCBC Reveals “We believe in you” Philosophy

RCBC Executives do the toast

RCBCBusinesses needs to continue evolving to keep up with the changing times. And that’s what Rizal Commercial Bank Corporation (RCBC) just did as it recently unveiled its new corporate logo and tagline “We believe in you.” The change, apparently, signals the start of a new era of providing excellent and trusted banking services for Filipinos.

RCBC is one of the leading universal banks in the Philippines. It is an established institution, but I have never heard much about the company. It’s like they’re just sailing by and letting others pass them by. It looks like that is no longer the case as shared during the event.

Rizal Commercial Bank Corporation President and CEO Gil A. Buenaventura shared, “This milestone signals the arrival of a more committed, refreshed and re-energized RCBC, that is ready to meet the demands of the ever-changing Philippine banking industry.”

RCBC President and CEO Mr Gil A Buenaventura delivers the opening remarks

RCBC President & CEO Mr. Gil. A Buenaventura delivers the opening remarks during the bank’s formal unveiling of its new logo and corporate philosophy “We Believe in You”. The new philosophy is part of the bank’s efforts to give back to its 8 million customers, who have patronized RCBC over the past

“We believe in you” is not just a tagline for RCBC, but a battle cry to show our unwavering support and trust to the indomitable Filipino spirit. At the same time, this new corporate thrust is meant to encourage Filipinos not only to dream, but to pursue their passions and dreams, and turn them into reality – whether it’s traveling to your dream destination, venturing into a new business, or purchasing a new home or car,” Buenaventura stressed.

The simpler, younger and more minimalist logo embodies the bank’s new mission of being more accessible to younger Filipino depositors, who are looking for better ways to save and grow their money, the bank president added.

Ces Natividad, RCBC Chief Marketing Officer, reveals that the new logo and corporate tagline are the bank’s response to the changing market.

RCBC Chief Marketing Officer Ms Ces F Natividad shares the inspiration behind the bank’s fresher younger new logo, and new corporate Philosophy We Believe in You

RCBC Chief Marketing Officer Ms. Ces F. Natividad shares the inspiration behind the bank’s fresher, younger new logo, and new corporate Philosophy “We Believe in You”. The new tagline serves as the new credo of the bank, assuring Filipino customers of reenergized customer service from RCBC.

“We wanted to know what products and services today’s depositors actually need, and we strived to understand what makes them believe and trust a particular bank. We realized that today’s depositors need an approachable bank that responds to their needs, and believes in the value of their dreams and aspirations,” Natividad shared.

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“RCBC wants Filipinos to know that the bank believes that there is no limit in the things they can achieve if they decide to start building their future early, especially with a strong banking partner, ready to advise them every step of the way. We are providing more emphasis to younger depositors, who need more guidance in managing their money,” Natividad added.

Estimates from the Philippine Statistics Authority showed that 1/3 of the Philippine population are millennials. A 2015 Labor Force Survey, also by the PSA, showed that 47.1 percent of the 42 million labor force belongs to the 15-34 age group. This means that more and younger Filipinos need bank services to manage their finances.

RCBC Executives led the unveiling of the RCBC Lifestyle Experience Zone during a formal ceremony meant to celebrate the bank’s new corporate logo and company

RCBC Savings Bank (RSB) Executives led the unveiling of the RCBC Home and Leisure Experience Zone during a formal ceremony meant to welcome the bank’s new corporate logo
And corporate philosophy “We Believe in You”. The Home and Leisure Experience Zone inspires customers to own their dream home through RSB’s Consumer Loans. The unveiling was led by RSB President & CEO Mr. Rommel S. Latinazo (middle). He was joined by RSB Chief Operating Officer Mr. Richard C. Lim and RCBC Chief Marketing Officer Ms. Ces F. Natividad.

Natividad cited a wide array of the bank’s products that allow customers to save and conveniently manage their finances. These include Debit Cards, which depositors can get when they open a savings or checking account. She also emphasized the financial institution’s product portfolio which customers can manage online such as the Unit Investment Trust Funds and iSave, an automatic deduction from existing accounts, done every payroll, which helps depositors to set aside money for future use.

Natividad also cited the unli 0% option of RCBC Bankard, which gives cardholders the flexibility to manage their expenses.

RCBC Savings Bank (RSB) Executives led the unveiling of the RCBC Home and Leisure Experience Zone

RCBC Executives led the unveiling of the RCBC Lifestyle Experience Zone during a formal ceremony meant to celebrate the bank’s new corporate logo and company philosophy “We Believe in You”. The Lifestyle experience zone represented easy shopping and payments using the new RCBC Debit Cards. The unveiling was led by RCBC President & CEO Mr. Gil A. Buenaventura (2nd from right). He was joined by (L-R) RCBC Retail Banking Group Head for Deposit Products Mr. Emmanuel Valdes, RCBC Chief Marketing Officer Ms. Ces F. Natividad, RCBC Digital Banking and Operations Head Ms. Margarita Lopez, and RCBC Retail Banking Group Marketing Segment Head Mr. Ishmael Reyes.

The bank’s brand refresh comes as Rizal Commercial Bank Corporation enters its 57th year of excellent business in the Philippines. The bank reached a consolidated net income of P1 billion in the first quarter of 2017. It also showed more strength as assets increased to P526 billion as of March 2017. The total number of branches also increased to 489 while ATM terminals increased to more than 1,500 nationwide as of the first quarter of 2017.

“We are confident that the new brand logo and new corporate tagline, and the re-energized service of the bank, will resonate with more Filipinos. We believe that they can accomplish great things if they put their hearts and mind into it, and RCBC will always be their partner to help them succeed,” Natividad added.

RCBC Executives do the toast

Top executives of the Rizal Commercial Banking Corporation (RCBC) led the ceremonial toast to celebrate the unveiling of the bank’s new logo and corporate philosophy “We Believe in You”, during a formal ceremony held in Makati. The toast was led by RCBC Chairperson Mrs. Helen Y. Dee (middle); and RCBC President & CEO Mr. Gil A. Buenaventura (2nd from left). They were joined onstage by Bankard President & CEO Simon A. Calasanz (1st from left); RCBC Savings Bank President Mr. Rommel S. Latinazo (2nd from right), and RCBC Chief Marketing Officer Ms. Ces F. Natividad (1st from right).

I personally like the logo, that despite retaining the familiar shape, has that minimalist feel to it. I’ve seen the new TVCs and they are definitely in tune to the times. I have yet to transact with the bank, but hopefully, when I do get that chance, that I would experience the new RCBC.


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RCBC Reveals “We believe in you” Philosophy
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RCBC Reveals “We believe in you” Philosophy
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RCBC, one of the country's leading universal bank, rebrands with a new logo and tagline that signals a new era of serving customers.
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The City Roamer
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