Over 1 Million Global Merchants Join Alipay+ to Provide Special Holiday Offers to Users of Five Asian e-Wallets

Alipay+, the provider of global cross-border digital payments and marketing solutions, today rolled out its first year-end promotion campaign with merchants across Asia and Europe, in collaboration with five Asian e-wallet partners – AlipayHK (Hong Kong SAR, China), GCash (Philippines), Kakao Pay (South Korea), TrueMoney (Thailand), and Touch ‘n Go eWallet (Malaysia).

The promotion campaign sees the participation of over one million merchants in retail, F&B, tourist attractions, and hospitality across major travel destinations where Alipay+ is accepted, including Japan, South Korea, Singapore, and various countries in Europe. During the campaign period, users of participating e-wallets can enjoy a wide range of deals offered by Alipay+ together with merchant partners in each destination.

Leveraging Alipay+ marketing solutions, merchants are able to create and customize promotions in the form of either digital coupons or instant discounts. Merchants can also distribute digital coupons in multiple e-wallet apps at the same time to achieve better marketing efficiency and scalability.


Between December 15, 2022, and February 15, 2023, users of AlipayHK, GCash, Kakao Pay, TrueMoney and Touch ’n Go eWallet will receive three coupons in their respective apps upon arrival in Japan. Each of the three coupons offers a ¥50 discount with a minimum of ¥51 spent and can be redeemed at all local merchants accepting Alipay+ payments across Japan.

In addition, Alipay+ has also introduced other merchant-specific coupons. Such offers include, but are not limited to:

  • ¥1,000 OFF with a minimum of ¥5,000 spent at merchants such as Daimaru Department Store, Keio Department Store, Kintetsu Department Store, merchants at Fukuoka Airport, BicCamera stores, and many others.
  • ¥500 OFF with a minimum of ¥3,000 spent at merchants such as Tsuruha Drug Store, Sapporo Drug Store, and many others.

E-wallet users are able to access and browse all merchant-specific coupons in their respective apps.

Through the integration of Alipay+ solutions, over one million brick-and-mortar merchants in Japan including airports, shopping malls, convenience stores, cafes, and restaurants, are now able to accept various mobile payment methods.

South Korea

From now till the end of December, users of AlipayHK, GCash, TrueMoney, and Touch ‘n Go eWallet can redeem digital coupons by simply using the respective e-wallets to scan the Alipay+ in-store promotion QR code displayed at the store cashiers, and enjoy instant discounts of up to 10%, when they pay with their e-wallets via Alipay+ at local merchants.

Participating merchants include F&B brands like Paris Baguette, and Haidilao, retailers such as Daiso, Galleria Department Store, Lotte Duty-Free, Shinsegae Duty-Free, etc. Over 120,000 merchants in South Korea now accept the payments made by these four e-wallets via Alipay+.


From now until January 31, 2023, users of AlipayHK, GCash, Kakao Pay, TrueMoney, and Touch ‘n Go eWallet will be given three coupons upon arrival in Singapore and can enjoy savings when shopping in Singapore.

  • Coupon 1: SGD 1 off with a minimum of SGD 1.01 spent
  • Coupon 2: SGD 3 off with a minimum of SGD 3.01 spent
  • Coupon 3: SGD 8 off with a minimum of SGD 100 spent

Furthermore, Alipay+ has extended more promotions with various merchants at Changi Airport and Paragon Shopping Centre. Between 15 December 2022 and 31 January 2023, e-wallet users can enjoy three more deals:

  • Coupon 1: SGD5 off with a minimum of SGD20 spent;
  • Coupon 2: SGD10 off with a minimum of SGD100 spent;
  • Coupon 3: SGD18 off with a minimum of SGD200 spent.

When taking a ComfortDelgro Taxi in Singapore, users can also get SGD2 off if they spend at least SGD2.01.

Each e-wallet user can redeem up to three coupons during the campaign period.


In France, the UK, Italy, and Germany, Alipay+ has rolled out various promotions and deals with local merchants, including retail stores like Printemps in France and city-wide vending machines in Milan, Rome, and Venice, to reward shoppers this holiday season.

Between now and January 31, 2023, users of Kakao Pay, GCash, TrueMoney, and Touch ‘n Go eWallet can enjoy up to 10 EUR in instant discounts when paying with their respective e-wallets at the merchants as mentioned earlier. In addition, Printemps in France is also offering e-wallet users a special 5% store-wide discount and a free bubble tea voucher at the Printemps Haussmann store. E-wallet users can visit the store information desks to check for specific details.

As of November 2022, Alipay+’s merchant coverage has reached 2.5 million. Its merchant network includes regional and global digital entertainment providers, lifestyle services, e-commerce platforms, and a wide range of brick-and-mortar businesses that cover major airports, shopping centers, duty-free shops, convenience stores, cafes, restaurants, and tourism facilities.

The global merchant coverage of Alipay+ by sector includes over 1,000 online platforms, more than 10 major airports, over 90,000 convenience stores, over 360,000 restaurants, nearly 200,000 taxis and major hotel brands, department stores, duty-free shops, and tourist facilities in Asia and Europe.

*Terms and conditions apply in coupon usage and redemption.

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