GCash Enables Young Professionals, MSMEs to Unlock Financial Goals

Gelli Victor hosting the Media Roundtable Unlocking Financial Goals with GCash
Gelli Victor hosting the media roundtable discussion with GCash

GCash, the Philippines’ number one financial super app, is enabling young professionals and micro, small, and medium enterprises (MSMEs) to unlock their financial goals through the many accessible digital financial services it offers like savings, loans, insurance, and even investments.

GCash recently shared that young professionals are becoming more independent, budget-conscious, and open to trying simple ways to earn more while owners of MSMEs struggle to find accessible financing to expand their business and reach more customers.

Winsley Bangit - GCash Chief Customer Officer
Winsley Bangit – GCash Chief Customer Officer

That’s why GCash has been ramping up its line-up of financial services to help individuals achieve financial freedom while giving micro to small entrepreneurs the lifeline they need to keep their business afloat or the additional funds to support their expansion.

Jong Layug - Head of Wealth Management talks about how to unlock finance goals with GSave and GInvest
Jong Layug – Head of Wealth Management talks about GSave and GInvest

Unlock your financial goals with GSave

GCash has a slew of services that help users manage their wealth, gain financial security, and unlock financial goals. For one, GSave, a digital savings account, offers a higher savings rate of up to 2.6% per annum than traditional banks, and that lets users access their money 24/7 anytime, anywhere. 

Neil Trinidad - Head of GCash New Business talks about GInsure
Neil Trinidad – Head of GCash New Business talks about GInsure

GInsure is a one-stop-shop for insurance products that are easy to understand, and have a low premium but comprehensive coverage like personal accidents, medical services, car insurance, income loss, and even online shopping, bills, cars, and pets.

Tony Isidro - GCash Head of Lending and Fuse Lending Inc CEO talks about unlocking finance with GGives and GLoan
Tony Isidro – GCash Head of Lending and Fuse Lending Inc CEO talks about GGives and GLoan

The super app also enables individuals and MSMEs to have access to credit. GGives is an easy pay-later option that allows users to purchase gadgets, appliances, furniture, and even plane tickets, among others worth up to P50,000 from 85,000 partner stores nationwide and pay for them later up to 24 gives over 12 months; and GLoan, which offers easy and fast cash loans up to P50,000 repayable up to 12 months with low-interest rates and are suitable for digital entrepreneurs with growing online businesses.

The mobile app can also help users manage their finances as it provides a real-time record of their digital transactions which can be accessed 24/7 on their smartphone.

Financial literacy and customer engagement through social media

Aside from introducing various digital financial solutions, GCash is also maximizing the use of social media in its drive to educate and engage the youth on the benefits of using the app and learning more about its financial services.

GCash talks about investments
GCash talks about investments on social media

Users can find GCash’s educational content on YouTube, Facebook, TikTok, Twitter, and Instagram where they can learn from financial and medical experts, inspirational celebrities, and other social media influencers. These include tutorials, life-goal hacks, and personal stories. They also answer frequently asked questions on finances, discuss the advantages and disadvantages of certain financial products, and offer tips to develop the right mindset and behaviors toward money to avoid financial mistakes.

With GCash services and its financial literacy projects, Filipinos can start early on growing their wealth, upgrading their lifestyle, and future-proofing their finances.

GCash teaches how to unlock GGives on Facebook
GCash teaches how to unlock GGives on Facebook

GCash has been a trusted digital financial platform by millions of Filipinos especially as its operations are approved and regulated by the Bangko Sentral ng Pilipinas.

Since its launch in 2004, GCash users have increased to over 60 million, covering 83% of the Philippine population. Among them are at least five million merchants using the mobile app to accept digital payments from customers. In 2021, there were five times more active monthly users of GCash than the second-largest competitor.

GCash Executives at the Media Roundtable Discussion Unlocking Financial Goals with GCash
GCash Executives at the Media Roundtable Discussion

To know more about GCash and its financial services, visit

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Alwin Aguirre of The City Roamer

Alwin Aguirre

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👋 Hi, I’m Alwin! Welcome to my blog, The City Roamer. This blog started out as a personal blog chronicling what’s happening in my life way back 2008, and in 2010, it became a lifestyle blog sharing my discoveries about a lot of things that everyone would be interested to know, and even experience.

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