UNIQLO is set to open at the 2nd floor of SM City North Edsa’s The Block on November 16 and to rev up this grand day, the global fashion brand is searching for stylish Filipinos with a unique style via the “UNIQSTYLE Search for UNIQLO’s No. 1 Fashionista” promo. The campaign is an an opportunity to showcase your unique fashion sense by submitting your photo on Facebook, or by simply voting a UNIQSTYLE. Contest winners gets exciting UNIQLO prizes.

If you want to submit a fashionable photo of you, simply visit UNIQLO’s Facebook Page, access the UNIQSTYLE application and enable it by clicking “Allow” so that your profile is automatically created. Follow the prompts and upload your entry with the required caption. Your photo should appear on the gallery page and you can start promoting your photo to your friends. But wait! Before you do that, make sure you’re wearing at least one UNIQLO item, be it a shirt, a jacket, pants, cap, etc. If you don’t have one, fret not!

A UNIQSTYLE Search Truck will be roaming around Quezon City from October 13 to November 8. Inside the truck, you can try the UNIQLO pieces available and have your photos uploaded immediately right then and there. During the October 13 launch, I had the chance to get inside the truck where I had a first hand experience of touching and wearing UNIQLO clothes. I was amazed at what I saw — fashionable clothing items that are of high quality. It was my first time to really inspect the shirts, jackets, etc. and I really am drooling for all of them. You too can get this early experience before the store opens. Currently, UNIQLO shop is only found at SM Mall of Asia. With the “UNIQSTYLE Search for UNIQLO’s No. 1 Fashionista” promo, you don’t have to brave the traffic just to get to Pasay City.

Now, if you’re the type who shun the spotlight, you can still participate by voting for your favorite look found on Facebook. Support your favorite fashionista by voting several times every after 8 hours. And from October 20 to November 4, SM North EDSA customers and mall goers can visit the UNIQLO hoarding wall where they can vote their favorite UNIQSTYLE using the iPads available in the area.

“What’s in it for me?” you may ask. By uploading your stylish photo, you have a chance to win as much as P32,000 worth of UNIQLO shopping spree. There will be four finalist every week as part of the Cast’ Choice, and the ultimate winner will be selected. Meanwhile, as much as 15 voters will get P1,000 worth of UNIQLO gift certificate. Everybody wins!

PROMO DETAILS:

 

UNIQSTYLE Search for UNIQLO’s No. 1 Fashionista

Prizes:

For winning photo entries
4 Finalists every week will automatically get P5,000 each; there will be a total of 16 Finalist at the end of 4 weeks
From the 16 Finalists, the following will get additional prizes:
4 winners “Casts Favorite” will get P7,000.00 Gift Certificate each
Out of the 4, one will be chosen Ultimate UniqStyle Winner and get additional P20,000.00 Gift Certificate

For winning voters
60 winners of P1,000.00 Gift Certificate every week x 4 weeks= 240 winners
1 Ultimate Voter will get P 5,000.00 Gift Certificate  at the end of the 4^th Cut-off

Period: 
October 13 to November 8, 2012

PHOTO ENTRY MECHANICS:

1. “Like” the Uniqlo Philippines Fan page (https://www.facebook.com/uniqlo.ph) to access the third party application where promo platform is located. If you are already a fan of Uniqlo Philippines Facebook Page, you do not need to do so.
2. Enable the application to access your Facebook profile account/s by clicking “Allow”.
3. Before uploading, fill-in the details below:
   1. First Name
   2. Last Name
   3. Birth date
   4. Mobile no.
   5. Address
   6. Email Address
4. Upload the photo of your Fall or Autumn Style and write a caption to answer: “What Uniqlo item/s are you wearing and how Uniqlo makes your style unique?”
5. The photos and captions must meet all of the following minimum requirements:
   1. Must be showing own style with Uniqlo clothing and/or items
   2. Photo should be his own and not stolen from any other user/photographer, or taken from the web.
   3. Photo can be taken from any of the following: digital camera, mobile camera.
   4. Photo must be in a simple .jpeg format and must be 2MB minimum but should not exceed 4MB in file size.
   5. Photo must be clear and contain wholesome images;
   6. Photos must not be obscene, offensive, disparaging or discriminatory to any person or entity, whether living or already deceased.
6. Within 24 hours from receipt of the entry of the participant, The Loop, hereinafter referred to as the “Facebook administrator” shall send the participant an electronic data message (eDM) and registered email; address informing the participant whether he or she is qualified to join the promotion and whether his or her entry/ies meet the minimum requirements for participating in the promotion. The decision of UNIQLO Philippines and the Facebook administrator on this matter shall be final.
7. Qualified entries shall be posted in the Photo Gallery of the promotion application found on the Facebook page of UNIQLO PHILIPPINES as well as on Uniqlo North Edsa the Block Activity Wall as a photo exhibit weekly.
8. All photos will be evaluated by the promo organizers before uploading on the gallery.
9. During the duration and at any stage of the promotion, organizers of the promotion may disqualify participants who fail to qualify pursuant to the qualifications specified in these mechanics and their decision on the matter is final.
10. Photo entries may be shared to encourage voters/likes as well as invitation to join.
11. You may submit as many photo entries as you want; only one registration is needed.
12. A Finalist can only win once for the whole duration.
13. Uploaded photos should not contain any kind of drastic photo manipulation.

 

VOTING MECHANICS:

1. “Like” Uniqlo Facebook Page to view the UNIQSTYLE Search for UNIQLO’s No. 1 Fashionista Gallery
2. Vote for your preferred UniqStyle by clicking “Vote”. You can vote again after 8 hours.
3. Fill-in details to be able to vote:
   1. First Name
   2. Last Name
   3. Birth date
   4. Mobile no.
   5. Address
   6. Email Address

CRITERIA FOR JUDGING

For Weekly Finalists:

A.Number of Votes	20%
B. Seamless integration of Uniqlo Fall or Autumn items to the overall outfit-If there is tasteful combination of style and color-The UNIQLO item brings the ensemble together-If the UNIQLO item properly/tastefully complements the overall beauty/symmetry of the whole outfit	40%
C. Overall impact-If outfit pops or stands out or eye-catching	40%

 

 

 

 

 

 

 

1. Weekly Finalists can only win once for the whole promo duration.
2. After 4 weeks, entries of the 16 Finalists will be judged internally by the Uniqlo Cast members to be monitored and verified by a DTI Representative to determine the each Cast’s UniqStyle Choice [Uniqlo Casts includes: Nikki Gil, Chito Miranda, Chris Tiu and Isa Calzado]. 4 out of 16 Finalists will be chosen to get P 7,000 Gift Certificate each.

 

Criteria for Judging the 16 Finalists:

A. Uniqueness of style-Novelty/Creativity in showing or featuring the UNIQLO Fall or Autumn Collection-It must be current and in-fashion-Classic and timeless appeal	25%
B. Seamless integration of Uniqlo  Fall or Autumn items to the overall outfit-If there is tasteful combination of style and color-The UNIQLO item brings the ensemble together-If the UNIQLO item properly/tastefully complements the overall beauty/symmetry of the whole outfit	40%
C. Overall impact-If outfit pops or stands out or eye-catching	35%

 

 

 

 

 

 

 

 

 

3. Casts Choices will get P 7,000 Gift Certificate each and among the 4, Ultimate UniqStyle Winner will be chosen and get additional P 20,000 Uniqlo Gift Certificate and the 16 Finalists will get P 5,000 Gift Certificate each.

Criteria for choosing the Ultimate UniqStyle Winner:

A. Criteria– Based on their previous rating that determined their inclusion or place in the Final 4.	35%
B. Votes-Based on the number of votes they gained throughout the promo period.	20%
C. Uniqlo Representatives’ Scoring– Based on Uniqlo Representative’s personal choice, taste and preference	45%

 

 

 

 

 

This such an exciting campaign from UNIQLO, and a very good way to create awareness of the brand. I myself was not familiar with UNIQLO, and although I heard good things about it, my interest was not pricked. That all changed when I went inside the the UNIQSTYLE Search Truck. Me and my friends raved about them. In fact I forgot to take a picture of myself wearing a rust cardigan, thus I have no entry. I do know that the people from UNIQLO took several pictures of me. I just hope to find a copy of one of those so I can join this promo. If not, I will be watching out for the nearest location of the truck. Here’s the UNIQSTYLE Truck Schedule: