Bayad, the country’s biggest and widest multi-channel payment platform, took home an Award for Merit under the Communication Management Division for Marketing, Advertising and Brand Communication Category of the 18th Philippine Quill Awards for its MakaBayad integrated communications campaign.
The MakaBayad campaign is an integrated marketing communications campaign that aims to break the stigma about payments. It puts a spotlight on Filipinos who pay their dues responsibly, understanding the deeper meaning to every payment made — a comfortable life for them and for their loved ones. The MakaBayad campaign ran for a year via an on-air, online, and on-ground strategy, including various tactical programs that engaged external and internal customers of the brand.
Recognizing that each centavo is hard-earned money for every MakaBayad, it has been Bayad’s cause to reward hard working Filipinos by making payments and other financial transactions easier and more convenient. It leverages sustainable practices and digital innovations to further push their mission of “pay anytime, anywhere”. The campaign resonated with the market as it showed how the company’s products and services address the varying needs and payment behaviors of every MakaBayad.
“We feel humbled and honored to receive this recognition from the Philippine Quill. The award echoes our commitment to uphold financial inclusion, elevate the payment experience, and help every MakaBayad live responsibly amid the changing times,” says Bayad President and CEO Lawrence Ferrer.
Furthering its cause, the brand recently introduced its newly revamped Bayad app, an all-in-one pera transaction platform and Bayad Online, a web-based payment facility that enables convenient and reliable payment acceptance round the clock. These digital touchpoints bring financial services closer to Filipinos. Bayad now has tens of millions of partner users and more than 49,000 physical touchpoints across the country.
Annually organized by the International Association of Business Communicators Philippines, the Philippine Quill Awards is considered as the country’s most prestigious award in the field of business communication. For almost two decades, it has been recognizing the biggest and most prominent organizations and corporations for their excellent use of communication programs and campaigns to achieve business goals and create a positive impact in the community.