Aside from plaguing the health of people all over the world, COVID-19 has affected global economies, with businesses closing down leaving millions of people jobless. In developing countries like the Philippines, small businesses are hit the hardest as they struggle to survive in the current climate. Consumers are looking for brands that care about social issues, but with most business enterprises in the country made up of micro, small and medium enterprises (MSMEs), these businesses might not have social issues at the top of their priority list as they try to cope with the pandemic. In line with this, World Vision in the Philippines, an international child-focused non-profit organization, has partnered with ComCo Southeast Asia, a trailblazing and globally award-winning integrated communications agency in the region, for Cause Marketing for Good – a campaign to support MSMEs during these difficult times and to teach them how they can champion social issues through their marketing efforts.
World Vision is a global Christian relief, development and advocacy organization dedicated to working with children, families and communities to overcome poverty and injustice. The organization has been continuously engaging various sectors including the national and local government, businesses, the academe, churches, media, the general public, and other groups and individuals, and has managed to reach millions of children, families and communities through its child-focused programs, emergency response, economic development interventions and advocacy initiatives, with the help of thousands of Filipino sponsors and donors.
“We at World Vision are humbled to be alongside MSMEs as they journey toward learning and growth in these unprecedented times. Together with ComCo Southeast Asia, an agency that shares our dedication to building a better world for children, we offer the ‘Cause Marketing for Good’ program”, said Mr. Rommel V. Fuerte, World Vision’s National Director.
ComCo Southeast Asia is regional boutique communications agency that aims to create meaningful stories, ignite brand love and social change through New PR and Smart Social. The Agency’s Citizen ComCo initiative has been at the forefront of advocacy work since 2016, and on its fifth year, it launched “5 Gifts to the Community” to give back and pay forward to different sectors – children, youth and education; heritage, culture and tourism; wildlife, biodiversity and environmental conservation; social, micro and small enterprises; and Southeast Asian integration.
“It’s always an honor to work with World Vision, one of the most trusted advocacy organizations in the country and across the world. Since 2009, in my previous works, I have already been supporting World Vision and as my partners and I co-founded ComCo Southeast Asia in 2016, the wonderful collaboration continues with our Agency becoming World Vision’s communications partner in the Philippines. We look forward to this opportunity to build a community of MSMEs that champion social issues and to provide them support with this campaign,” said Mr. Ferdinand Bondoy, ComCo Southeast Asia’s Regional Integration and Chief Executive Director.
“Cause Marketing for Good” aims to support and teach MSMEs how to make their businesses relevant through effective and sustainable cause-related marketing campaigns that can rally support from the public.
To know more about World Vision and ComCo Southeast Asia’s partnership, visit www.worldvision.org.ph or follow World Vision’s official social media pages /worldvisionph on Facebook, @worldvisionphl on Instagram, and @worldvisionph on Twitter.
For more information on World Vision in Philippines and its other initiatives, call the World Vision hotline number at 8372-77-77.