AXN announced a new regional partnership with GoDaddy, the world’s largest cloud platform dedicated to small, independent ventures, to strengthen its presence in Asia. This partnership will see Maggie Wilson-Consunji, one-half of the winning team of AXN’s The Amazing Race Asia Season 5, named as GoDaddy Brand Ambassador. As a dedicated entrepreneur, Maggie has leveraged GoDaddy’s online tools to launch an online presence and website for her business unique café and store concept, Casa Consunji (http://www.CasaConsunji.com/) in the Philippines.
Maggie Wilson-Consunji will be featured in two GoDaddy TVCs – The Start Up and Power Your Passion – which were filmed on location at Casa Consunji. The TVCs mark the launch phase of the partnership and will air from January to April. “AXN is the number one English General Entertainment channel across Asia. Our audience is constantly craving for premium content and we couldn’t be happier to work with a partner like GoDaddy to help take their vision of entrepreneurship mainstream. We are confident of amplifying GoDaddy’s brand awareness and help drive their next phase of growth in 2019 across Asia,” said Avani Bhanchawat, Vice President, Media & Sponsorship Sales, Sony Pictures Entertainment Networks, Asia.
GoDaddy offers an integrated suite of products for small business owners and entrepreneurs, ranging from domain names, hosting, website building, to email marketing, security protections and an online store. GoDaddy offers 24/7 customer support locally, to help guide customers in the growth of their venture, and to find the tools that best meet their needs.
“Partnering with AXN Asia gives us the opportunity to reach a broader audience across Asia. We are pleased to be working with them, including sponsoring Asia’s Got Talent and in working more closely together on promoting the GoDaddy brand with targeted audiences in a variety of formats,” said Roger Chen, Senior Vice President of GoDaddy Asia Region. A cornerstone of the partnership is the sponsorship of Asia’s Got Talent that brings together passionate people pursuing their dreams. “GoDaddy supports people who want to create and manage an online presence for their idea,” adds Chen.
AXN is a leader of regionally produced original content in Asia, with notable ratings successes including two record-breaking seasons of Asia’s Got Talent, five seasons of the award-winning The Amazing Race Asia; The Elements: Cosentino; Adventure Your Way; Cash Cab Asia and Cash Cab Philippines; The Apprentice Asia; Cyril: Rio Magic; Cyril’s Family Vacation: Hawaii Edition; and Cyril: Simply Magic.
Launched first in Asia in 1997, AXN is a global channel brand with a presence in Latin America, Africa and Europe. In Asia, the channel is enjoyed in 133 million households across 21 territories and is available in both SD and HD. AXN Asia is wholly owned by Sony Pictures Entertainment and managed by Sony Pictures Television Networks, Asia.