Ben&Ben’s “Inevitable” song is the background music behind Smart’s latest TV commercial featuring K-drama stars Hun Bin and Son Ye Jin. Bringing in the Korean couple together in the Smart 5G campaign is part of the network’s way of delighting its subscribers. But Ben&Ben being part of it happened by chance, an idea that sparked and became inevitable.
During an online conference, SVP and Head of Consumer Wireless Business at Smart Jane J. Basas shared that they were on the way to a meeting while listening to music, and then “Leaves” by Ben&Ben played inside the car. And that sparked an idea of having a Filipino band sing the music to score the commercial. While the events were serendipitous, choosing the Filipino band is not by luck but by recognizing that Ben&Ben is the most loved band in the country right now.
Here’s where Ben&Ben comes in, providing “Inevitable,” the song that is heard in the background while Hyun Bin and Son Ye Jin pursue each other in this romantic-sci-fi TVC. The band shared that writing the song flowed effortlessly. And as I listened to the song, I can feel the smooth flow.
— SMART (@LiveSmart) February 22, 2021
With lyrics inspired by real-life events, Ben&Ben members simply happen to be CLOY fans as well. In a collaboration set to motion by the band, Smart, and Sony Music, things started falling into place when it came to lending the soundtrack and musical score for this collaborative campaign.
In an official statement released by Sony Music, lead singer Paolo Benjamin said, “Inevitable is a song that tries to describe the nature of fate, and how all our actions somehow lead us to some better place that is destined for us. It’s also a song about being real with someone, and that no matter how scary that may seem at times, there is freedom in baring your truest nature with someone dear to you, even if that someone is yourself.”
Miguel Benjamin added, “The songwriting in itself presents a concept of the state that is both a surreal mystery and a peaceful certainty, so we wanted to create an aural representation of what these lyrics felt like. Our process started with a mix of acoustic guitars, which I tweaked with sitar effects as the main intro riff; kind of like a representation of the two contrasting feelings working together.”
The Smart 5G Campaign
The TVC, which serves as a joint project top-billed by Korean drama stars Hyun Bin and Son Ye Jin, is part of the new Smart 5G campaign to make what seemed impossible, possible.
— SMART (@LiveSmart) February 15, 2021
From “The Captain Has Landed” to landing into each other’s arms, Hyun Bin and Son Ye Jin took chemistry to a whole new level in the Smart 5G TVC as they chase each other on the road and through different dimensions only to meet again just as Bin asks, “Do you believe it’s possible?” To which Ye Jin replies, “I do!”
Smart has put together Hyun Bin and Son Ye Jin together in one project for the first time much like the latest development with Smart 5G, which has started enabling subscribers to do groundbreaking things we thought we couldn’t do.
The TVC was even made more powerful thanks to Ben&Ben’s “Inevitable” complementing the top-tier material. And while we also learned that the Smart 5G TVC with Hyun Bin and Son Ye Jin will have part 2, Ben&Ben will be having more collaborations with Smart too. That’s something to watch out for just like how I look forward to experiencing Smart 5G.