PAL Mabuhay Miles and SMAC Innovate a New Lifestyle Program for Elevated Travel and Shopping Experiences

As Philippine Airlines continues to fly forward and strategically introduce new innovations designed to elevate their customers’ experience, its enduring frequent flyer program,  Mabuhay Miles, announces a momentous partnership with SM Advantage Card (SMAC) that will make traveling and shopping extra rewarding.

PAL and SMAC Officers at the Contract Signing
PAL and SMAC Officers at the Contract Signing

PAL Mabuhay Miles and SMAC, two of the country’s longest-running customer loyalty programs, recently launched “Shop to Fly, Fly to Shop,” an exciting lifestyle campaign that expands the ways to earn and enjoy Mabuhay Miles and SMAC points. Now, PAL’s frequent flyers can convert their Mabuhay Miles to SMAC points and SM loyal shoppers can convert their SMAC points to Mabuhay Miles.

A Toast to PAL and SMAC Partnership
A Toast to PAL and SMAC Partnership

The partnership agreement was recently signed and  sealed during an exclusive media launch at the C Lounge, Conrad Manila in Pasay City, led by:

  • PAL President and COO Stanley Ng
  • PAL Senior Vice President and General Counsel, Atty. Carlos Luis D. Fernandez
  • Executive Director, SM Food Retail Group, Herson Sy
  • COO of Digital Advantage Corp, Kevin Hartigan-Go

With the “Shop To Fly,  Fly To Shop” campaign, every 500 Mabuhay Miles Points can be converted to 50 SMAC Points, while every 250 SMAC points can be converted to 100 Mabuhay Miles Points. This campaign gives customers the best of both worlds – as they can fly more to any of the extensive local and international destinations covered by PAL and shop more at The SM Store, SM Supermarket, Hypermarket and Savemore, and other retail brands like Waltermart, Alfamart, The Body Shop, Uniqlo, Levi’s, SM Appliance, Our Home, Crate and Barrel, Surplus Shop, Toy Kingdom and many more.  To convert SMAC Points to Mabuhay Miles, and Mabuhay Miles to SMAC points visit and

Executives from PAL and SM presents their SMAC cards
Executives from PAL and SM present their SMAC cards

According to  PAL President and Chief Operating Officer Stanley Ng, “PAL Mabuhay Miles continues to evolve as a pervasive lifestyle program that offers everything that makes the Heart of the Filipino beat – travel, shopping, dining, and more.  We continue to find ways for earning Miles to be part of everyday life. Our partnership with SMAC is key to achieving this goal. We are delighted to co-create this innovative offering with SMAC and offer greater value to both our customers.”

PAL and SMAC Executives Presents Program Features
PAL and SMAC Executives Present Loyalty Program Features

“We are very pleased with this partnership to further ignite Filipinos’ passion for traveling and shopping at a very crucial time, as we help push the country toward full economic recovery. This initiative promotes further engagement and customer delight to both SM shoppers and PAL flyers. Mabuhay Miles members can enjoy their earned miles beyond travel-related activities and SM Shoppers can now fly with their SMAC points convertible to PAL Mabuhay Miles,” Digital Advantage Corp. Chief Operating  Officer Kevin Hartigan-Go said.

PAL and SM Executives present at the eventCurrently, there are almost 5 million Mabuhay Miles members enjoying flight and lifestyle benefits and perks.  Mabuhay Miles also has partnerships with banks, hotels, cruises, and travel agencies, and continues to expand its partnerships with lifestyle brands.  Meanwhile, SMAC maintains almost 6 million members and the widest network of over 4,000 stores nationwide.

SMAC and PAL Innovates Lifestyle ProgramsThe “Shop To Fly,  Fly To Shop” campaign is part of Philippine Airlines’ 81st-anniversary offerings and its commitment to leveraging creativity and innovation in continuously delivering delight to customers and serving as the country’s flag carrier.  SMAC continues to evolve and elevate its member benefits and privileges to thank and reward its most loyal customers.

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Alwin Aguirre of The City Roamer

Alwin Aguirre

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👋 Hi, I’m Alwin! Welcome to my blog, The City Roamer. This blog started out as a personal blog chronicling what’s happening in my life way back 2008, and in 2010, it became a lifestyle blog sharing my discoveries about a lot of things that everyone would be interested to know, and even experience.

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