TV host Melai Cantiveros is Adobo Connection’s first-ever brand ambassador. One of Magandang Buhay show’s “momshie” was introduced to the media at SM North EDSA with much fanfare. The event looked like a fiesta, showing how she was truly welcomed by the restaurant in this partnership. She was also mentioned as one of Adobo Connection franchisee.
Unassuming and cheerful, Melai is the quintessential Filipino mom who endeavors to capture her family’s craving for good, uncomplicated, and hearty Pinoy dishes – with adobo on top of the list. “Adobo is forever – char! Kasi diba staple food siya, walang Pinoy ang hindi gusto ang adobo. Unlike kasi ng iba na naging usong pagkain, saglit lang naging hype tapos after ilang months lang, wala na. Si adobo kasi, di pinagsasawaan. Kaya kumuha talaga ako ng franchise. Honestly ito ang pangtawid gutom ko,” said Melai.
Meredith Ngo, Adobo Connection’s Managing Director says, “We’re really proud to announce the first-ever brand ambassador / franchisee of Adobo Connection, Melai, who embodies what a true Filipino mom is – yung maalaga sa pamilya and may malasakit. Similar to our brand statement, we want our customers to feel at home and remember their mom’s cooking every time they enter our store.”
Recognizing that Adobo Connection is deeply ingrained in Filipinos’ lives, Pinoy Big Brother winner Melai Cantiveros had also taken things one step further and decided to invest in an Adobo Connection franchise. This was to ensure not only her family’s financial stability, acknowledging that it pays to be wise in managing finances for somebody who is in show business.
Admitting she did not know much about running a business, Melai also found Adobo Connection’s support and commitment to its franchisees truly reassuring.
“Sa panahon ngayon, ang hirap na makahanap ng business na papatok at higit sa lahat ang hirap makahanap ng katuwang sa negosyo – yung talagang mapagkakatiwalaan at tutulungan ka talaga. Pinadali talaga ng Adobo Connection and pagbubusiness ko. Dahil sa mga maaasahang teams nila, masaya at madali ang naging experience ko,” Melai shared.
Today, Melai Cantiveros owns three Adobo Connection outlets nationwide. She has found that Adobo Connection offers a solid business proposition – a working market concept, sound marketing and operational systems, and strong franchisor support.