XTREME Appliances, the country’s leading one-stop shop appliance brand, has tapped actress and fashion icon Heart Evangelista to become its newest face.
“I am so excited about my endorsement with XTREME Appliances. It is such a good collaboration,” Heart said during her endorsement shoot.
Just like any of us, Heart considers two factors before purchasing an appliance or any product — quality and affordability. As a brand that prioritizes quality and affordability, Heart is confident that she is endorsing the right brand.
In the past year, the global pandemic has changed so many things in our lives including our purchase behavior. As a matter of fact, this time of uncertainty has been a time of frugality for many Filipino, that’s why brands like XTREME Appliances has been really helpful in providing quality products at a very affordable price.
She added, “Aside from wanting to live a really good lifestyle, we also want to be smart about our money. We deserve quality and I am glad that there are companies that give us quality products — that is so important, you know, we are all hardworking, we all have to pay our bills. I am just so for being smart about your purchases and really making sure that everything is quality.”
Since 2016, XTREME Appliances has grown into a household brand that caters to the ever-changing demands of the Filipino market. This year, XTREME Appliances is now ready to elevate its brand by introducing a new ambassadress who truly embodies a modern Filipino lifestyle.
“Heart Evangelista-Escudero is an icon and we believe in her star quality and impact on Filipinos. As we continue to grow as a brand, we want to solidify our name to be a brand fit for a modern Filipino lifestyle. Times are changing and things are constantly evolving and we are glad to have Heart as the brand’s newest face. We are just so excited to continue our mission in bringing comfort, convenience, and efficiency to every Filipino household with our new brand ambassadress,” says Stephen Cheng, VP for Marketing, XTREME Appliances.
XTREME Appliances’ first-ever TVC featuring Heart is set to be released in the last quarter of 2021, showcasing the modern Filipino lifestyle through innovation, quality, and affordability. With the introduction of their new brand ambassadress, XTREME Appliances is ready to take their game to the next level by introducing new products, nationwide campaigns and concept stores opening, and stronger marketing efforts.