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Sony BRAVIA XR Series is the World’s First Cognitive Intelligence TV

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Sony Electronics will launch the Bravia XR Series TV lineup. These smart TVs will be powered by a “Cognitive Processor XR” chip that uses an entirely new processing method. It is designed to replicate the way our brains think and respond. The new generation of smart TVs will be even smarter!

The Sony XR Processor will power all BRAVIA XR TV line upThe Cognitive Processor XR, which is powered by cognitive intelligence, is designed to make you feel the reality of what you’re watching. This is to bring an experience closer to the real world and puts you deeper into every scene.

Imagine yourself casually watching on a BRAVIA XR, and you unconsciously focus on specific points of an object. “Cognitive Processor XR” knows where the focal point is by dividing the screen into numerous zones. The processor then detects where the “focal point” is in the scene and even enhances each object’s detail. Hence, it stands out with a natural sense of depth, just as in the real world.

It goes beyond what the conventional Artificial Intelligence (AI) technology of usual smart TVs can achieve. It only detects and analyzes the typical picture elements like color, contrast, and detail individually. The new processor on a BRAVIA XR smart TV cross-analyzes an array of elements at once, just as our brains do.

In addition to its best-in-class picture quality in a BRAVIA XR TV, it also boasts a top-class audio quality, analyzing the sound position in the signal. Hence, the sound matches precisely with the images on the screen. It delivers sound in horizontal and vertical directions to provide a real multi-dimensional experience and deliver supreme realism with an immersive soundscape.

The Cognitive Processor XR learns, analyzes, and understands exceptional amounts of data. Then it optimizes every pixel, frame, and scene intelligently to achieve the most realistic picture and sound Sony has ever delivered.

The new Sony BRAVIA XR Lineup features the world’s first cognitive intelligence TVs to give you a completely immersive experience that thrills and moves you. Sony’s X90J 4K LED TV will be available in the Philippines starting from May 2021.

Meanwhile, the availability of other models in the series, such as the Master Series Z9J 8K LED TV and A80J OLED TV, will be announced soon. Stay tuned for the launch of the Sony BRAVIA XR Series soon! Follow Sony Philippines on Facebook and Instagram for more updates.


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