Wellness footwear company, FitFlop, announced that it had appointed MAP Active Philippines, Inc. as its new distributor in the Philippines. MAP Active Philippines Inc., a subsidiary of PT MAP Indonesia, is the leading lifestyle retailer and distributor in Southeast Asia.

PT Map Indonesia has more than 2,300 retail stores and a diversified portfolio that includes sports, fashion, department stores, kids, food & beverage, and lifestyle products. Some of its iconic brands include Starbucks, Zara, Apple, Marks & Spencer, SOGO, SEIBU, Oshkosh B’Gosh, Reebok, among many others.

The company will take the reins from FitFlop footwear’s previous Philippine distributor, Primer Group, as it re-launches into the local market in October 2021. “We are thrilled to announce this new partnership with MAP Active to reinvigorate the FitFlop brand in the Philippines,” said Margaret Ma, GM of FitFlop APAC. “Their longstanding expertise and knowledge of the local market combined with our innovative footwear designs will allow us to reach new heights as we continue to serve our loyal Filipino clientele. The Philippines remains an important market for FitFlop, and we are committed to our customers in this region.”

FitFlop footwear plans to re-launch operations in both physical and online stores in the Philippines in  2021. Nine stores will reopen, including SM Pampanga, SM Cabanatuan, SM Bacolod, SM  Megamall, SM North Edsa, Ayala Centrio, Ayala Abreeza, Trinoma, and Robinsons Place  Manila.

“We are incredibly excited to add FitFlop to our portfolio of global brands as their distributor in the Philippines,” said Dirk Boerma, Country Manager at MAP Active Philippines. “With its comfort and style, it’s easy to see why FlipFlop continues to be a local favorite. There is no  doubt that we can further elevate their local presence with our team’s creativity and market  expertise.”