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XTREME Appliances in Every Filipino Home

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XTREME Appliances in every Filipino home. According to Sun Group of Companies President and. CEO Mr. Richard Lim, “The goal of our brand is every household should have XTREME Appliances at home. I want to be the number 1 local home appliance brand in the next five years,” Lim added.

Sun Group of Companies (SGC), a business empire owned by Mr. Richard Lim, flexes its business muscles in a wide range of industries including real estate, real-estate investing, consumer electronics, construction supplies, and hotels. With its excellent products and services designed for every Filipino, SGC has penetrated multiple industries in the past year. SGC employs approximately 5,000 people across the country as of 2021.

Sun Group of Companies — XTREME Appliances
(From left: XTREME Appliances VP – Marketing Stephen Cheng, SGC Vice President Kevin Richard Lim, President and CEO Richard Lim, XTREME Appliances – President Adrian Lim, XTREME Appliances VP – Business Development Mark del Mundo)

“SGC aims to be the company for Filipinos. We want to provide excellent and outstanding products and services accessible to everyone,” Lim emphasized.

SGC’s XTREME Appliances is one of the brands that helps every Filipino household live a more convenient and comfortable lifestyle. In 2016, the brand began selling audio and video devices and has since grown into one of the country’s top appliance brands. As part of its commitment to bring comfort, convenience, and efficiency to Filipinos, XTREME Appliances now offers a full range of innovative and budget-friendly products.

“Among all other brands, XTREME Appliances’ biggest strength is its quality at an affordable price. Our brand always makes sure that the quality of our products will never compromise while giving every Filipino budget-friendly price,” says Lim.

Kevin Richard Lim, SGC Vice President
SGC Vice President Kevin Richard Lim

Leading One-Stop Shop Appliances Brand

Positioned to be every Filipino’s local one-stop shop appliance brand, it offers a wide range of home and commercial appliances under its categories — XTREME for Audio and Video products; XTREME Cool for air conditioners, refrigerators, freezers, washers and dryers; XTREME Home for kitchen and home essentials like gas ranges, water dispensers, microwave ovens, induction cookers, multicookers, electric kettles, blenders, and electric fans; and lastly the online exclusive X-Series.

Adrian Lim, XTREME Appliances President
XTREME Appliances President Adrian Lim

Among most Filipinos, appliances are more of an investment. Two of the biggest factors that most Filipinos consider are affordability and quality, and that makes XTREME emerge as a well-loved brand of Filipinos. Indeed, with practically priced home appliances, it’s not impossible to see an XTREME Appliances in every Filipino home.

Company President Adrian Lim assured that the brand will continue to work hard to provide affordable yet world-standard appliances.

“XTREME Appliances has always been a brand for Filipinos. We want to highlight our local brand to be on par with international brands out there,” says Adrian Lim.

As of May 2021, a total of 32 concept stores have been launched across the country, aiming for a total of 100 concept stores by the end of the year. XTREME aims to make the brand more accessible to every Filipino in Luzon, Visayas, and Mindanao.

Stephen Cheng, Vice President – Marketing, accepts the challenge of the current market competition. He wants to highlight the strengths of the brand which make it a stand out in the Filipino market.

“XTREME Appliances really works hard to provide innovative, world-class, affordable products to all Filipinos. We want to be the brand who understands the needs, wants, and the ever-changing demands of the market,” says Cheng.

Stephen Cheng, XTREME Appliannces Vice President — Marketing
XTREME Appliances Vice President – Marketing Stephen Cheng

Adapting to the ever-changing demands of the Filipino market

Over the past year, XTREME Appliances has developed products to meet the ever-changing demands of the Filipino market. A number of innovative and useful products were launched during the pandemic including multi-cookers, blenders, induction cookers, dishwashers, air fryers, air coolers, and electric kettles that were designed to assist customers in the new normal.

Mark del Mundo, XTREME Appliances Vice President — Business Development
XTREME Appliances Vice President – Business Development Mark del Mundo

“Expect more products to be launched soon. Our goal is to be the #1 one-stop shop appliances brand that’s why we will continue to offer products that can adapt to the new normal world,” says Mark del Mundo, VP — Business Development.

For the next few years, the brand will launch a new set of fresh products to its growing portfolio that will cater to every Filipino’s needs, wants, and preferences. The lineup includes a food steamer, deep fryer, oven toaster, coffee maker, stand mixer, food processor, griller, food mixer, mosquito killer, electric oven, and portable aircon. A growing line of products will definitely ensure that there’s an XTREME Appliances in every Filipino home.

Like and follow XTREME on Facebook, Twitter, Instagram, TikTok, and join their official online community, XTREME Fam, on Facebook for the latest news and happenings. Visit XTREME’s website, Lazada, and Shopee e-commerce for a complete list of products and exclusive discounts.


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