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Advocacy-driven growth pushed in Alfamart 6th Anniversary

Alfamart celebrates 6th Anniversary

As Alfamart Philippines, the first and only Super Minimart chain in the country, celebrated its 6th year of operating in the Philippines, they have opened almost 900 stores across Central Luzon, Metro Manila, and South Luzon. Despite the formidable and expansive numbers that they have achieved in such a short time, Alfamart nevertheless remains focused on its advocacy-and-service-driven culture. “We couldn’t have achieved the success that we now enjoy if we weren’t rooted in our advocacies of community development and service,” Alfamart Philippines COO Harvey Ong said. Since Alfamart opened their first store in Trece Martires, Cavite in 2014, they have been establishing new Super Minimarts non-stop. According to Ong, the motivation for their rapid expansion was so they could bring daily needs closer to the communities that they serve. “From our first store in Trece Martires, we saw how having a neighborhood Super Minimart encouraged growth in the community,” ...

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