Solar Entertainment Corporation continues to work to stay on top of its game by giving its channels new look and programming. The network has seven channels under its belt – ETC, 2nd Avenue, Jack TV, CT, Solar Sports, Basketball TV, and NBA Premium. Tune in on Sunday, October 16 as when the rebranding is revealed on all of Solar’s channels.
The new look refers to each of the channel’s new logo. But of course, it goes beyond that. Expect more exciting shows for a better viewing experience. That’s exciting for me despite not being an avid TV viewer. Whenever I get the chance to sit down and watch television, I always tune in to either ETC or Jack TV because I really love their shows.
I remember Glee, Nikita, Gossip Girl and American Idol. Now I try to catch 2 Broke Girls when I have the chance. These are all on ETC. When Jack TV came along, I even became more excited because I’m really looking for better shows. Soon I was enjoying Survivor, Suits, GRIMM, and more.
At the prescon, Solar Entertainment Corporation President and CEO Wilson Tieng shared, “[This year], we are doing the change of the broadcast design simultaneously for higher impact and to bring more excitement for the channels and its viewers. Through this venture, we aim to boost viewership and market share by giving a fresh take on our channels and topnotch content tied with the new look.” We also learned that the rebranding was an effort done separately by the stations.
The network remains to be the largest content provider and channel operator in Southeast Asia. While the technology of content delivery to the market is evolving, the TV network continues to grow and keep up with the changing landscape. “Solar has kept its fingers on the pulse of media-savvy Filipino audiences,” says Tieng. “We pay attention to emerging viewing habits while at the same time, setting the trend and changing mindsets.”
With the emergence of digital media, Solar stays on top of its game as the pioneer in providing Filipino audiences the access to international shows, sporting events, films, and eventually online content. Tieng confirms, “We have to open all the avenues for marketing and revenue. It creates the challenge of gaining traction with your audience, especially the millennials, and support from advertisers. There are more exciting announcements for this last stretch of the year and onto 2017, specifically for the channel content and digital assets of Solar. We are definitely going for more.”
Don’t miss the channel flip of Solar Entertainment’s network channels ETC, 2nd Avenue, Solar Sports, and Basketball TV happening on October 16 at 8 PM. ETC is on UHF channel 21, Sky Cable channel 16, Destiny Digital channel 16, Global Destiny channel 28, Cignal channel 9, or Cablelink channel 34. Meanwhile, 2nd Avenue is seen on UHF Free TV Ch. 29, SkyCable Ch. 19, Global Destiny Cable Ch. 29, Cablelink Ch. 35, and Cignal Ch. 28. For the sports loving TV viewers, Solar Sports is on SkyCable Ch.70, Destiny Ch.35, and Cablelink Ch.58 and Basketball TV is available on SkyCable Ch. 33, Cignal Ch. 35, and Global Destiny Ch. 34.