It was definitely a huge success as throngs of people, all 87,000 of them assembled at the SM Mall of Asia to support Boardwalk Business Ventures’ advocacy “A Run For The Pasig River” on 11.20.2011. ABS-CBN Foundation led the event to promote a safe and clean Pasig River and to restore its former glory.
What became the biggest advocacy run ever was graced by celebrities such as Bangs Garcia and Matteo Guidicelli who set the pace for the Boardwalk family for the 3K run.
The Run For The Pasig River was supported by Boardwalk and its Boardwalk Para Sa Kalikasan campaign succeeded in inspiring and motivating others to do their part in making a difference for the environment. To show the company’s commitment Boardwalk president and vice-president also participated in the run, even resident designer Avel Bacudio joined in.
After the run, participants flocked to the tents where various activities awaits the runners like free blood pressure check ups and photo wall, among others.
Boardwalk admonishes everyone to continue the deed of helping revitalise the river beyond the event. Although spearheaded by the ABS-CBN Foundation and supported by Boardwalk, everybody’s little effort will go a long way in ensuring a greener, healthier and more beautiful environment. Together, we can save the Pasig River and make an impact in the lives of many.