During the Resident Holdings Group launch during the 3rd quarter of the year, more than 20 celebrities and influencers attended. But their presence is more than just being guests by the company that offers real estate, franchising, direct marketing and fashion accessories curated by some of the most popular and in-demand stars today. The celebrities were present as key partners with the Philippine conglomerate, sharing their business concepts to everyone in attendance.
It’s quite an interesting launch as key celebrity partners like Manny Pacquiao, Jinkee Pacquiao, Ruffa Gutierrez, Carla Abellana, Nikki Gil, Alyssa Muhlach, Martin Del Rosario, Ashley Gosiengfiao, Shaira Diaz, David Licauco, Janica Nam and Thia Thomalla shared their concepts and passion, aside from show business. More than 3,000 guests were present and are all-ears to the various concepts in food and fashion discussed on stage.
Resident Holdings Group has over 20 business units with project portfolios in property-tech, fashion, beauty, franchising, F&B, e-commerce, e-services, digital marketing and consumer retail. All companies share a unique brand DNA of partnering global celebrities and influencers.
The company is the brainchild of Robbie Antonio, the Founder and CEO of Revolution Precrafted, which currently serves as the group’s flagship vehicle.
Renegade Branding Concepts
This company is the second biggest unit under Resident Holdings is spreading and popularizing the concept of celebrity-curated food and service franchising. Launched in early April, it has signed international and local celebrities to curate F&B concepts, as well as service-based businesses. Currently, Renegade has signed over 50 celebrities with a total of over 90 million reach on social media.
Rebel Specs officially launched its 2019 collection curated by celebrities. Rebel Specs Design is a global marketplace for celebrity designed eyewear pieces, ranging from fashionable, everyday wear sunglasses to designer prescription glasses for both men and women.
Regal Jewelry Collection
Shining out from its sister companies—Regal Jewelry Collection—the celebrity-curated jewelry brand of Resident, almost sold out its collections through its pop-up kiosk. Fans of celebrities who have collections under Regal Jewelry went to the kiosk to check out the curated pieces of their idols.
As of this writing, Resident Holdings continues to grow their partnerships with celebrities. If you’re planning at venturing into a business, you should consider franchising. The business concepts will already have good brand recall because they’ve been developed by celebrities. This gives you a good headstart.