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Piolo Pascual is brand ambassador of Essilor "Seeing The World Better" campaign

Piolo Pascual Supports Essilor’s Campaign for Healthy Vision

Piolo Pascual is brand ambassador of Essilor "Seeing The World Better" campaignAs brand ambassador, Piolo Pascual supports Essilor’s campaign for healthy vision. “Seeing the World Better” was launched last February 16th aiming to create a public awareness on the importance of good vision. The campaign is in response to reports that over 20 million Filipinos are in need of visual correction. Piolo himself was seen having his eyes checked for refraction.

“Across the globe, 4 billion people need visual correction, and in the Philippines, over 20 million individuals need visual correction. As a leader, we feel it is our responsibility to do something to alleviate the situation and this is the reason we are doing this campaign,” said Dr. Emelita Roleda, Essilor general manager.

Essilor is the world leader for corrective lenses. Its mission is to enable everyone in the world to see well using lenses tailored to their needs. That is why the company develops a wide range of lenses to protect and correct eyesight, from design to manufacture. The top global ophthalmic lenses manufacturer devotes 150 million euros a year on research and development to offer increasingly efficient products.

Piolo Pascual having his eyes checkedFor more than 160 years, Essilor has been driven by innovation, and has been awarded by Forbes magazine as “The World’s Most Innovative Companies” for four straight years. This is what made the company successful.

“Essilor’s ‘Seeing the World Better’ campaign is our company’s way of helping the world see better by raising awareness about the importance of healthy vision and address the alarming number of visual impairment cases in the country. We also hope that through this campaign, Filipinos will start paying more attention to their eyes so they can see the world in a clearer and brighter view,” Dr. Roleda added.

To raise awareness more effectively, Essilor launched its latest infomercial featuring brand ambassador Piolo Pascual performing various activities – swimming, reading, driving – and how good vision helps him accomplish these tasks effectively. The actor himself agrees on the importance of good eyesight. A sportsman and a known health buff, Piolo believes prevention is the first step towards healthy vision. “Good eye health is a serious matter because it is essential to performing practically all our daily tasks. Without good vision, we can only do so much and this limitation can stand in the way of achieving our goals.”Piolo Pascual at Seeing The World Better Campaign Launch

The campaign will drive three key messages. These are 1) Prevention: Essilor lenses help prevent age-related eye diseases, 2) Protection: It also helps provide everyday protection from ultraviolet (UV) rays and harmful blue light 3) Correction: promote the initial purpose of Essilor which is to help correct eyesight.

Piolo Pascual is brand ambassador of Essilor "Seeing The World Better" campaignDr. Roleda pointed out that we are exposed to electronic devices daily that may cause affect to our eyes. These devices emit harmful blue lights that damage the retina. “Repetitive exposure to blue light posts threat to our eyes. It may cause oxidative damage, and may be responsible for causing age-related macular degeneration, which can result to blindness.” This is a major concern for me as I’m always exposed to the threat, not to mention that I already have a blurry eyesight.

According to Dr. Roleda, wearing protective lenses like Crizal Prevencia can do a lot in preventing the detrimental effects of harmful blue light. Crizal Prevencia is the only clear lens that selectively filters harmful blue light from gadgets, LED and UV light while letting through the healthy blue light. She also suggests wearing Crizal Forte UV lenses to protect eyes from Ultraviolet (UV) rays which can contribute to the development of cataracts.

For those starting around age 40, our eyes can gradually lose the ability to focus on nearby objects; this is an unavoidable condition but it can be corrected, says Dr Roleda. “Essilor Varilux progressive lenses offer a smooth transition from distance vision through intermediate vision to near vision. This means that instead of having just two different viewing zones (near and distant), like with bifocals, Varilux provides the most natural vision correction,” said Dr. Roleda.

Alwin Aguirre | The City Roamer having his eyes checked for refractionLearning about these threats is key to taking action in protecting our eyes. It’s a good thing that Essilor has a line of lenses that addresses such issues. As Piolo Pascual supports Essilor’s campaign for healthy vision, I do the same fully aware of the difference of having a good eyesight can bring. Having worn eyeglasses for years, it’s really inconvenient. I really wish I have full knowledge of how to protect my eyes even when I was a kid. Now that I have the knowledge, I’m taking steps to prevent the damage. First of them all is having my glasses fitted with Essilor lenses. I joined fellow bloggers in having our eyes checked during the launch.

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