Philippine consumers along with the rest of five ASEAN countries will be able to purchase the Lenovo A7000 on Lazada. This is the first time Lenovo is having a concurrent launch in all six Southeast Asian countries. In the Philippines, the unit will be available for sale on May 21st starting at 12noon. This is good news for Filipino consumers waiting for the A7000 smartphone.
As the world’s first smartphone featuring all-new Dolby® Atmos™ technology, the Lenovo A7000 smartphone is built for entertainment on a budget. The Android-powered phone has a 5.5” HD screen and MediaTek 4G LTE True8Core™ processor, perfect for smartphone users who love to watch movies and videos on the go. With dual 8MP and 5MP cameras and adaptive VIBE UI 2.0, the A7000 is a responsive multimedia performer which promises a fulfilling user experience.
I had the chance to check it out during the launch and I can’t help but drool over it. I have to admit that the LTE feature was the first to catch my attention. I also admire the sound quality and vibrant screen. Of course, the 5MP front-facing camera is love because it’s ideal for selfies.
In relation to the partnership with Lazada, Dino Romano, Country Lead, Lenovo Smartphone, Philippines explained “Due to the rapid growth of mobile internet, e-commerce and interactive marketing, we see a significant change in the traditional business model. Lenovo as a market leader needs to adapt fast to remain innovative and to seize opportunities to be ahead of the game. The partnership with Lazada has allowed us to take that step forward to meet our common goal.”
According to the January 2015 “Digital in the Philippines” snapshot of We Are Social, Internet access in the Philippines has grown by 500% in the last four years – fastest rate in Southeast Asia. The said report also cited Philippines’ lead in average “Time Spent on the Internet” through laptop and desktop, and is one of the highest via mobile worldwide. From a global average of 4.4 hours/day, the Filipino spends an average of 6.3 hours/day online via laptop and 3.3 hours/day via mobile.
Lenovo has adopted the use of the online-to-offline (O2O) business model to emphasize customer engagement, quicker response and effective social media communication. This model was successful in India and Indonesia and will be adopted for Lenovo’s tie-in with Lazada to penetrate key markets in the region such as Indonesia, Malaysia, Philippines, Singapore , Thailand and Vietnam.
“We are excited to exclusively retail the Lenovo A7000 Smartphone across the six Southeast Asian countries that Lazada operates in, having already experienced our successful partnership in Indonesia. I am confident that our market leadership and reach to approximately 550 million consumers in the region, along with Lenovo’s business strategy and brand presence, will pave the way to a win-win partnership,” said Mr. Inanc Balci, CEO and Co-founder, Lazada Philippines.
Online buyers of the Lenovo A7000 are assured of worry-free ownership as the handset will be covered by Lenovo’s official one-year warranty and supported by the thirty (30) Lenovo Mobile service centers and collections points nationwide.
Lenovo A7000: Dolby Atmos Sound Technology and More for the True Audiophile
The patented Dolby Atmos makes sound flow above and around the user for a dramatically different listening experience. Users can simply plug in their headphones into the A7000 and enjoy being true surround sound.
The MediaTek 4G LTE True8Core processor and 2GB RAM delivers quick and smooth responses with the Android 5.0 Lollipop VIBE UI. The Lenovo A7000 delivers high quality sounds and graphics with hardware optimization that boosts battery life.
The Lenovo A7000 is preloaded with apps that include Guevara Music, a streaming music service with a wide selection of over a million songs. Finally, this smartphone also offers lightning-fast LTE speeds for streaming audio and video whenever and wherever users want mobile entertainment.
Pricing and Availability
The Lenovo A7000 will be available exclusively on Lazada.com.ph starting 12noon on May 21 and is priced at Php7,390. If Lazada Philippines’ previous reports are to be the basis, I’m sure this phone will be sold out in a matter of minutes. I hope I’d be one of those who could catch a unit. For the latest Lenovo smartphones and tablets news, subscribe to Lenovo RSS feeds or follow Lenovo Mobile on Twitter (http://www.twitter.com/LenovoMobilePH) and Facebook (www.facebook.com/lenovomobileph).