The Sharp Product Launch 2017 event showcased the Japanese multinational corporation’s latest innovation. One of the highlights of the launch is the Sharp AQUOS XU Series 4K TV powered by Android TV. It’s an experience to be present and see innovative products from the brand that I’ve known since childhood.

Sharp is our first color TV in the 70s; so is my first pocket calculator in college. The brand continues to innovate to offer a wide variety of products enjoyed worldwide. Filipinos can now plug-in to an exceptional 4K TV viewing like never before. With 8k resolution, it’s the world’s highest picture resolution to date.

The AQUOS Super Premium XU Series type LC-80XU930X size 80 inch and 70-inch LC-70XU830X live up once more to SHARP’s position as an innovator, with these “first-in-the-world” 4K models with 8K resolutions that were unveiled at the Sharp Product Launch 2017 last May 18 at Shangri-La at the Fort.

8K resolution can now be enjoyed despite not having a native HD source with the AQUOS XU Series 4K TV Powered by Android TV. It integrates 4K QuattronTM Pro panel and the world’s first X8 Master Engine Pro processor technologies to achieve the capability to upgrade image quality through pixel furcation. This allows it to convert images to 8K resolution.

This offers a more immersive watching experience with a more packed field of view with its tight pixel density – meaning, individual pixels can’t be spotted even up close. It carries 4K resolution at 60fps, hence the ability to bring out its highest potential definition, and blurring the lines between reality because of technology Rich Color Pro, the primary four color technology (RGBY) that produces a color range 40% wider than conventional TV.

Latest standard interface such as a super speed USB and MHL 3.0 allows users to enjoy high-definition content from various sources, especially smart phones and SD memory cards. Wireless gaming is also made possible with its Bluetooth and built-in Wi-Fi.

In this age that relies heavily on connectivity, the AQUOS XU Series 4K TV Powered by Android TV is equipped with seamless access to content; enabling users to choose from a wide variety of videos, music, and games. It has added features such as the touchpad and the Google Voice Search function. One can easily connect to pre-installed apps such as Netflix, Youtube, Google Play, and Google cast, among others.

Another product that caught my attention at the Sharp Product Launch 2017 is the Sharp 676 litre innovative supreme four door french door refrigerator. It’s huge and beautiful with it’s glass door finish. It has different compartment with 4 types of automatic mode with suitable temperature settings. The shelves are flexible, helping homeowners conveniently store food items of any size.

There’s also the Plasmacluster Air Purifier Mosquito Catcher. It’s not only for protection against airborne threats, it’s perfect for fighting dengue and Zika virus. Definitely a must-have for the Filipino family.

The Sharp Product Launch 2017 showed that the company continues to develop products that aims to level up consumers’ lifestyle. The AQUOS XU Series 4k TV Powered by Android TV, and the Sharp refrigerator product line aims to do just that. It’s also good to know that there are products to care for the family, such as the Plasmacluster Air Purifier. Filipino consumers can definitely count on Sharp Philippines to meet their lifestyle needs.