TRAVEL & LIFESTYLE

Help Raise a Generation of Readers


It’s never too early to educate children and raise a young generation of readers who are aware of issues such as climate change, data privacy, fake news, and human rights. For socially relevant books written in a way that the young ones can comprehend, visit www.lookingforjuan.com. There are gift items such as tote bags, magnets, notebooks, and journals for adults. Custom corporate giveaways can be specially designed to include the company’s brand message and logo.

Gift Items from Looking for Juan
Gift Items from Looking for Juan
Tote bags upcycled from art banners and sewn into bags by women from a local community as a source of livelihood
Tote bags upcycled from art banners and sewn into bags by women from a local community as a source of livelihood

Every item on their virtual shelf celebrates Filipino creativity, each one features works of some of the best local visual artists. On their roster are Elmer Borlongan, Ben Cabrera, Beth Parrocha, Marcel Antonio, Jaime Pacena II, Kevin Roque, Mark Jeffrey Santos, Jomike Tejido and a lot more.

Safe Space is a children's activity book on data privacy
Safe Space is a children’s activity book on data privacy
I am the Change in Climate Change is an activity book for kids
I am the Change in Climate Change is an activity book for kids

Shopping from Looking for Juan enables individuals and companies to effortlessly contribute to the future of the next generation through its “Buy 1, Donate Books to Juan” program. Every purchase from the e-store is matched with book donations to children who do not have the resources to access good quality books. According to the National Statistics Authority, around 4 million Filipinos can’t read, and of those who can, 11 million do not understand what they are reading. This is one of the root causes of economic and societal problems in the country.

Angie King was impressed how the books from Looking for Juan clearly describe things that kids should know early on
Angie King was impressed by how the books from Looking for Juan clearly describe things that kids should know early on

Entrepreneur, racer, vlogger, environmentalist, and transwoman, Angie King is a supporter of Looking for Juan. Leafing through the pages of Looking for Juan’s books, she was very impressed and wanted more of these books to get to more children. “I wanted to donate to spread the message of Looking for Juan’s books. Sadly, I don’t think parents and teachers are educated enough to explain these things to children. The books clearly describe things that kids should know early on.  Books are important because they help shape minds and thoughts. I still love reading a good book in this digital age because it just more satisfying than reading a web page,” shares Angie.

Looking for Juan x Angie King Palawan Project
Looking for Juan x Angie King Palawan Project

Angie earmarked a budget for shopping on the website. Her purchases were matched by Looking for Juan so the number of books sent to the beneficiaries tripled. Recipients were kindergarten and grade 6 students of East Central School and participants of San Miguel National High School’s “Reading on Wheels” program held in the communities of Barangay Mandaragat and Barangay San Miguel.

Roxas City receives book donations from US-based kababayan Bianca Altavas
Roxas City receives book donations from US-based kababayan Bianca Altavas
Being based abroad did not stop Bianca Altavas from sending help to kids in Roxas City
Being based abroad did not stop Bianca Altavas from sending help to kids in Roxas City

Similarly, US-based Bianca Altavas shopped from the website specifically to donate to her kababayans in Roxas City. “COVID-19 has affected our children’s education, so I wanted to help bolster learning even inside the home with quality books that children can read independently or with their parents,” Bianca explains. Because of the e-store’s “Buy 1, Donate Books to Juan” program, Bianca’s purchase of 200 books ballooned to 600 which were distributed to 47 daycare centers in her hometown.

“Every Filipino can help the next generation just through a simple purchase and Looking for Juan can be a mission partner in making this happen,” says Looking for Juan CEO, Larissa Chavez.

To participate in their advocacy of raising a generation of readers, all one has to do is “add to cart” at www.lookingforjuan.com. They are also open to project partnerships. For more information, contact [email protected]. For updates, follow @lookingforjuan on Instagram and Facebook.


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Alwin Aguirre of The City Roamer

Alwin Aguirre

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👋 Hi, I’m Alwin! Welcome to my blog, The City Roamer. This blog started out as a personal blog chronicling what’s happening in my life way back 2008, and in 2010, it became a lifestyle blog sharing my discoveries about a lot of things that everyone would be interested to know, and even experience.

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