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Get Up to Get Up and Help Others Get Up


Get up! You may think I’m asking you to stand up or arise from where you are now. But if we’re on the 80s, you’ll probably assume I’m referring to one’s attire, especially when asked “What’s your get up?”. This phrase takes on another meaning at the GET UP Blogger Launch by Golden ABC, held at the Museum Cafe in Greenbelt 4, Makati last August 25th. In summary, the event encourages us to get up to get up to help others get up. That’s a mouthful. Let me explain.


Golden ABC, the Philippine fashion pioneer behind the brands Penshoppe, Oxygen, ForMe, Memo and Regatta, launched a corporate social responsibility (CSR) initiative dubbed “GET UP.” Corporate social responsibility is one of the company’s values and they have been involved in supporting education, community building, environment and arts & culture through various organizations. Through the GET UP program, the fashion retail brand encourages customers to support their advocacy. It also create awareness of the different institution spearheading charity work.

For the entire month of September, shoppers of Penshoppe, Oxygen, ForMe, Memo and Regatta can participate in supporting a charity group. For every minimum single receipt purchase of P1,000, the company will donate P25 to a chosen institution.. At point of purchase, you will be issued a GET UP card which will be used to complete the donation process. Just log on to www.getup.ph to be able to donate and learn more about the advocacies and partner institutions like the Children’s Hour, AGGAP (Aklat, Gaba, Aruga Tungo sa Pag-Angat at Pag-Asa) and Gawad Kalinga. Donating is fun and high tech to as users will be able to experience the GET UP augmented reality on the site.

Along with other representatives of the GET UP partners, CNN’s 2009 Hero of the Year Efren Peñaflorida, Jr. of the Dynamic Teen Company graced the  occasion, giving us an overview of this innovative CSR platform. Mr. Peñaflorida’s organization is one of the recipient of this initiative. Just one of the various organization and foundation that Golden ABC has been supporting in over two decades of doing business in the Philippines.


The GET UP campaign is a great way to showcase the bayanihan spirit of helping fellow Filipinos. Shopaholics can now shop for their get up and still remain socially responsible. Through this platform, we can all look good while we help people live a better life and we can foster that attitude in life. We can get up every morning, confident of our get up and at peace with ourselves knowing that we are reaching out and helping others get up.

Get up to get up and help people get up. More than just a play of words, it’s a noble cause that we can all adopt just like GABC. Don’t you think? So shop at your nearest Penshoppe, Oxygen, ForMe, Memo and Regatta for the entire month of September. What are you waiting for? GET UP!



To view more photos of this event, please visit our Facebook page by clicking here.

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