Get to Know Your Food at Mahalin Pagkaing Atin

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Sizzling Kangkong at Gerrys GrillWe’re so proud of our dishes and we longed that Filipino cuisine would soon be recognized globally. But do we really know our food? We know about adobo, and probably sinigang, but what about the others? Get to know your food at Mahalin Pagkaing Atin, an advocacy campaign spearheaded by Pilmico that talks about our favorite topic – food.

Pilmico, an Aboitiz food subsidiary, donates piglets and egg machines to selected beneficiaries in different provinces as part of its Mahalin Pagkaing Atin (MPA) advocacy campaign. This is to encourage farmers to embrace backyard farming as a sustainable form of livelihood for locals.

The program further promotes sustainable entrepreneurship, homegrown produce and instills a “pride of product, pride of place” mindset for both farmers and consumers. For me, this is actually a good project to discourage people from the provinces to migrate to Manila to find a job.

“Pilmico has been true to its corporate social responsibility keeping aligned with the Aboitiz Group’s call to implement projects that encourage community involvement and those that have sustainable impact,” said Pilmico President and CEO Sabin Aboitiz.

In 2014, the flour and feeds manufacturer spent approximately P14 million on its corporate social responsibility initiatives, benefitting more than 6,000 Filipinos nationwide. As part of the campaign roll-out, Pilmico holds Food and Livelihood Expo to agricultural areas where livestock and poultry production are prevalent and economically important. Data from the Food and Agriculture Organization of the United Nations showed that more than 80% of hog production is from backyard farms.Pilmico

The company conducts seminars on animal husbandry and nutrition, cooking and baking demonstrations and showcases the different flavors of the provinces to advocate local delicacies during the Food and Livelihood Expos. Currently, Pilmico has donated a total of 177 egg machines, 192 piglets, and 14 agriposts to assist families residing in areas of tragedy, poverty, and conflict throughout the country. These areas include Bohol, North Cebu, Ormoc, Palo, Carigara, Baybay, and Tacloban in Leyte, Capiz, Pampanga, Nueva Ecija and Iloilo.

Pilmico has been providing its customers with high quality wheat flour and related products since 1962. It also excels in swine production and animal feeds businesses. With its consistent excellence and top-notch products, the company ensures its market competitiveness through increases customer satisfaction.Mahalin Pagkaing Atin

On July 31, we can take part in this nationwide advocacy and satisfy that craving for authentic Filipino food choices. Happening at the Mercato Centrale at Bonifacio Global City from 8:00PM onwards, you can get to know your food at Mahalin Pagkaing Atin event. Join the night long festivities of fun activities, fill your bellies with delectable food finds, spend the night mingling, and get a chance to know your food even better. Get updates on Facebook (fb/mahalinpagkaingatin) and Instagram (@mahalinpagkaingatin).


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