Are you business-minded? Feed your mind with business insights from experts shared on BusinessWorld SparkUp. It’s the latest multimedia platform launched by the country’s leading business newspaper. Now we have access to information about business, money, work, and everything in between.
SparkUp is designed for the next generation of businessmen, the millenials and centennials. Of course, the baby boomers and Gen Xers will also find this platform equally interesting. It’s powered by BusinessWorld, and that means you’ll read quality relevant content.
The direction for a digital-first multimedia platform came from Lucien C. Dy Tioco, Executive Vice- President of Philippine Star Media Group, which BusinessWorld is part of. “SparkUp will prove to be a useful platform for business-minded millennials and centennials because it will not only serve as a source of business knowledge, but also a community where they can share ideas and inspire each other to turn business concepts into reality,” he said.
Aside from experts sharing in depth knowledge and experiences, BusinessWorld SparkUp also aims to connect with the young business community. The platform is not only accessible through its website. Conversations is also happening on Facebook, Twitter, Instagram and Snapchat accounts. And a quarterly magazine will also be published.
During the launch, I observed that the people behind SparkUp are young. This is good because that means everything they do are aligned to their business goals. This is important since the platform is a space for the community of young, passionate, and wildly aspiring go-getters.
Created and designed for the next generation of business people, SparkUp will not only turn BusinessWorld’s text-driven reports into creatively executed insights, but will bring original content to excite its readers. A daily content hashtag categorizes the stories:
#MoneyMonday – Tips on money management, with the latest news on saving, investing, and spending;
#TrendingTuesday – Insights on the latest trends and their impact on entrepreneurs and consumers;
#WorkingWednesday – Workplace stories and tips for the Gen Y and Gen Z’s work ethics and career outlooks;
#TakeoverThursday – An insider tour of a day in the life of the members of the Sparkommunity;
#FreshFriday – Stories on the lighter side of business.
Aside from stories created by its team of journalists, BusinessWorld SparkUp will also deliver insights from industry icons called Sparkfluencers who are young and trending business influencers who have made it to the top. They will write columns and speak live in events to foster learning and inspiration.
In order to boost awareness of business terms, SparkUp introduces Sparktionary. This built-in dictionary provides digestible definitions through interactive executions readily available for every reader.
Signing up to SparkUp via sparkup.ph/signup will give users additional capacities, such as contributing their own content, highlighting passages of interest, taking down notes, bookmarking stories, and participating in a gamified platform.
First and only of its kind, SparkUp turns the need for daily business fix into a fun game. Logged-in users can earn as much coins as they can, especially when engagement in the website increases. In addition to this, badges can be collected by following a set of parameters, such as getting your contributed story to the home page, this leads to the accumulation of more coins which can be instantly used to buy items at the Marketplace, including actual copies of the print issue and passes to SparkUp events.
SparkUp will also regularly hold a series of events aimed at empowering the Sparkommunity. Among these events are entrepreneurial summits, pocket forums, campus activations, start-up competitions, and case-study activities. These will enable members of the Sparkommunity to learn, meet up, network, and find potential partners.
Though I’m not a millenial, I still find BusinessWorld SparkUp a noteworthy development. I visited www.sparkup.ph and found the articles informative and very much relevant to all generations. The business-minded youth of today are fortunate because information for business, investing, career, etc. are very much accessible unlike in my generation. So make sure to connect with SparkUp.
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