The #BUMxPepsi, is a collaborative, limited edition collection between one of the most iconic global consumer brand, PEPSI and one of the country’s hottest streetwear retail brand, BUM. The collection was unveiled through a fashion show at the Trinoma Activity Center. If my memory serves me right, this ist
The BUM and Pepsi collection promises to be a beautiful collision of adventurous creations that would surely suit the discriminating taste of today’s generation. Indeed, the partnership will reflect BUM’s core silhouettes and trendy looks with Pepsi youthful appeal. The limited-edition line is all about self-expression and the ‘Live for Now’ moments.
#BUMxPepsi Limited Collection is based on the iconic color palette and logos of both brands. It is fused with design elements and street style drawing that youthful appeal. The line consists of tees, jogger pants, and shorts and outerwear, as well as caps and bags.
As the models walked down the runway, I appreciate that the pieces can be mixed and matched. Some are purely casual while others look dressy. They’re all perfect for any season, be it wet or dry. And I like that most are stylish yet will manage to blend in with the rest of your wardrobe.
The #BUMxPepsi collection comes at a perfect time for students who want to be in style and still not be over to top with their everyday clothes. The good thing is, the collection can be found on BUM Boutiques and select department stores nationwide.
As far as I know, this is the first time that Pepsi collaborated with a local clothing brand. The #BUMxPepsi Limited Collection is in itself a collaboration worthy of a celebration. It made me feel wanting to buy a shirt, a jacket, or both, as a reminder of this awesome partnership. For more information visit www.bumequipment.com.ph or follow BUMs social media accounts on Facebook, lnstagram and Twitter @officialbumph.