As a kid, I was always reminded by my mother to behave and avoid getting my clothes soiled. Back then, I only understood that it’s not cool to be dirty. When I grew up, I realized one of the reasons is really how difficult it is to wash clothes. Yes, I wash my own clothes and I salute all moms who do so for their families. And it’s good to know that they are getting recognized through Breeze Nationwide 1 Laba Day – a tribute to hardworking moms.
To celebrate the heroes of the home, one of the Philippines’ leading detergent brand, treated over 19,000 hardworking moms across the country to a day of rest, games and exciting surprises during the first-ever 1 Laba Day. Breeze took care of their laundry chores, washing a total of 481,536 clothes, in a series of events held all at the same time in multiple barangays in Metro Manila, Pangasinan, Batangas, Cebu, and Davao.
Celebrity moms and surprise guests, including Sige Moms Christine Bersola-Babao, Gladys Reyes and Dimples Romana, participated in the nationwide events. At Barangay Commonwealth in Quezon City, radio DJ Laila Chikadora also kept the crowd entertained with her witty jokes as she led the bingo games where moms won bicycles, skateboards, inflatable swimming pools and other toys for their children. These prizes were meant to encourage moms to be Sige Moms, the ones who let their kids play and go on exciting adventures without having to worry about dirt.
While the moms enjoyed 1 Laba Day and their day off from doing the laundry, Breeze Laba Ladies and Laba Machines, sponsored by campaign partners Electrolux, LG, Whirlpool and White Westinghouse, took care of washing their clothes.
“As part of the Circle of Sige Moms, our job is to encourage mommies to allow their kids to be kids, even if it means getting dirty or having stained clothes,” said Christine. “When we say yes to playing and going on adventures, we say yes to our children’s intellectual, emotional and physical growth.”
“My daughter Callie is very artsy and likes working with her hands. We love baking and often, we’d be covered in icing and food color of every hue,” said Sige Mom Dimples. “But I’m glad I allowed her to do that, because it’s very fulfilling when you see your child achieve great things because you allow them to do their own thing and pursue their passions.”
“Being a mom is a 24/7 job,” added Sige Mom Gladys. “But because we have a dependable partner in Breeze, doing the laundry becomes easier and effortless. We can spend less time on washing clothes and have more time for ourselves and our family.”
1 Laba guarantee
Boasting of a revolutionary formulation, Breeze with ActivBleach allows mommies everywhere remove the toughest stains in just one wash. This usually takes forever and as one who washes my own clothes, I can attest to this endless task. Breeze has a four-enzyme technology that removes more types of stains and a patented whitening technology that delivers visible whiteness in just one wash. That means washing clothes with Breeze is safe for both white and colored clothes.
Breeze with ActivBleach is also the first and only detergent brand with melamine perfume encapsulation technology. It means that the scent blooms during washing and bursts when the clothes are worn. It makes sure that clothes keep smelling clean and fresh even when worn. It even has a unique active system for better foam profile and quicker lather, plus percarbonate TAED bleach that takes out bleachable stains without harming the environment.
Mommies can also win a washing machine from Breeze in the Breeze 1Laba Challenge promo from September 1 to 7. To participate, you simply need to like the official Breeze Facebook page www.facebook.com/breezephilippines and look for the 1 Laba Day status update. They should then leave a comment on the post, with a photo of themselves doing the 1 Laba pose holding a Breeze pack and using the hashtag #Breeze1Laba.
I wonder how many stains were taken care of in just one wash at the Breeze Nationwide 1 Laba Day. You can do the same and enjoy more time with the family. Breeze is available at supermarkets and groceries nationwide and can be purchased in three sizes depending on your budget – 70g, 700g and 1450g packs. I sure wish Breeze with ActivBleach already exists when I was a kid.