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Avida launches HOMEGROWN: #HOMEPOSSIBLE to promote homegrown lifestyle

Avida Land Promotes Homegrown Lifestyle


Avida Homegrown Life + Style launchAvida Land supports homegrown products, local artistry and homegrown lifestyle anew. I’ve seen their partnership with Kubular for their modular furniture pieces in June. Now, the property developer is collaborating with Rags2Riches, ECHOStore and International Women’s Coffee Alliance (IWCA). The project is to spread awareness and appreciation for homegrown and artisanal products.

The collaboration dubbed Homegrown Life + Style is a collection of artisanal crafts and coffee collection. Social enterprise Rags2Riches and the sustainable lifestyle store ECHOStore and International Women’s Coffee Alliance will make their crafts and products available to the public at Avida’s HOMEPOSSIBLE: Homegrown event. This is definitely the place to learn more about homegrown lifestyle.

Avida launches #HOMEPOSSIBLE: Homegrown to promote homegrown lifestyleHappening on October 8 & 9 at the Glorietta Activity Center, the public will have an opportunity to appreciate Filipino homegrown crafts. Multi-purpose furnishings skillfully produced by Rags2Riches artisans, and lifestyle coffee blends harvested by local farmers will be featured at the event. Homegrown Life + Style, and the concept behind it, celebrates the rich Filipino culture and the ability to touch lives and inspire communities. The partner organizations definitely have the the passion and design principles that inspire Avida living.

homegrown artisanal coffeeThe Homegrown Life + Style artisanal coffees are all proudly made of locally-grown coffee beans sourced from coffee-growing regions in Luzon, Visayas and Mindanao. A special blend inspired by Avida’s lifestyle offering has been curated by Chit Juan, featuring a balanced mix of sweet and citrusy Arabica and Robusta beans. This Avida blend, together with other coffee blends such as Barako/Excelsa, Arabica Robusta (from Cavite), Arabica with Kalinga Robusta, Sagada and Benguet blend, Davao Arabica (Bansalan) and Negros Robusta, and a Matutum (Cotabato) Arabica and Sulu Robusta, will be given to Avida’s clients and homeowners as welcome gifts and also serve as corporate giveaways.

As a coffee lover, I really go for freshly brewed coffee. I’ve tasted coffee blends made from beans sourced locally and abroad. It’s always a pride to know that homegrown coffee competes with imported beans when it comes to flavor. I had the chance to drink the artisanal coffee at the Avida launch and I really enjoyed them. It fits perfectly into a homegrown lifestyle that I myself am advocating.

Pacita “Chit” Juan (Echostore Founder and President, International Women’s Coffee Alliance Philippine Chapter President) Coffee Cupping Demo (Smelling: Robusta, Barako, Arabica Beans; Tasting: Sagada & Benguet Blend, Avida Lifestyle Blend, Mindanao Blend)

Pacita “Chit” Juan (Echostore Founder and President, International Women’s Coffee Alliance Philippine Chapter President) Coffee Cupping Demo (Smelling: Robusta, Barako, Arabica Beans; Tasting: Sagada & Benguet Blend, Avida Lifestyle Blend, Mindanao Blend)

Pacita “Chit” Juan (Echostore Founder and President, International Women’s Coffee Alliance Philippine Chapter President), Anne Baylon-Jara (Avida Marketing Manager)

Pacita “Chit” Juan (Echostore Founder and President, International Women’s Coffee Alliance Philippine Chapter President), Anne Baylon-Jara (Avida Marketing Manager)

“Our coffee blends are purely Filipino in taste and soul. We should be proud of what our own soils can produce and what our own culture can bring. Buying local also enables us to help the livelihood of our Filipino farmers, especially that of the women who represent a good majority of coffee farmers worldwide. We in the organization aim to recognize the efforts of these women who struggle with gender biases from day to day, and empower them to achieving sustainable, respectable, and meaningful lives,” said Pacita “Chit” Juan, founder and owner of ECHOStore Sustainable Lifestyle and President of International Women’s Coffee Alliance – Philippine Chapter.

Another homegrown pride and definitely one of the purveyor of homegrown lifestyle, Rags2Riches with their exclusively designed two pieces of multi-functional home furnishings are made from artisanal weaves and wooden pallets handcrafted by talented artisans. These could be used in various ways to suit one’s needs: as a cushioned seat, a coffee table, and as an enclosed chest to hold items inside or as an open-faced shelf. Its utilitarian design caters to every homeowner’s living space.

L-R: Kriselle Villanueva (Avida Associate Marketing Manager), Matt Pardinas (Rags2Riches Sales and Marketing Manager), Anne Baylon-Jara (Avida Marketing Manager), Pacita “Chit” Juan (Echostore Founder and President, International Women’s Coffee Alliance Philippine Chapter President)

L-R: Kriselle Villanueva (Avida Associate Marketing Manager), Matt Pardinas (Rags2Riches Sales and Marketing Manager), Anne Baylon-Jara (Avida Marketing Manager), Pacita “Chit” Juan (Echostore Founder and President, International Women’s Coffee Alliance Philippine Chapter President)

“There should be more value given to substance and sustainability in the things we use and buy for our homes. We are grateful to Avida for partnering with us for the second time and helping us spread local Filipino crafts. Through our cause, we are also empowering our local communities by giving them a means of livelihood and income,” said Matt Pardinas, Sales and Marketing Manager of Rags2Riches.

Tess Tatco, Avida Land Marketing Head likewise gave emphasis on the significance of being catalysts for social entrepreneurship. “Avida wants to give social entrepreneurs a bigger platform to inform and educate society, beginning with our own live communities, currently at 64 with 26,857 homeowners, on the positive impact of buying locally and sustainably-made goods. We want to integrate these sustainable products to the daily lives of homeowners, which is our way of helping improve the livelihood of coffee farmers and local weavers.”

Partnership Ceremony This special collaboration is symbolized by the Echo Store coffee blends that they will be drinking inside the coffee mug which symbolizes Avida as the vessel of the partnership. The coffee mug is adorned with the handmade tassels of Rags to Riches. Both Echo Store and Rags to Riches are essential in creating an inspiring environment for Avida home owners.)

Partnership Ceremony
This special collaboration is symbolized by the Echo Store coffee blends that they will be drinking inside the coffee mug which symbolizes Avida as the vessel of the partnership. The coffee mug is adorned with the handmade tassels of Rags to Riches. Both Echo Store and Rags to Riches are essential in creating an inspiring environment for Avida home owners.)

“With our partnership with Rags2Riches, we hope to inspire our Avida community with functional and artisanal showcase pieces for their homes. Together with ECHOStore and International Women’s Coffee Alliance, we aim to highlight the rich and diverse coffees we locally produce and have to offer. Seamlessly correlating all these efforts to Avida’s brand offering, we want to show how our Avida developments are geographically expanding, with 77 projects in 29 locations nationwide, in order to cater to families who need a quality home and a nurturing environment,” added Tatco.

Learn about homegrown lifestyle at #HOMEPOSSIBLE: Homegrown eventAs Avida celebrates Filipino culture, appreciate local products and crafts and learn how you can incorporate sustainable living through talks and activities. Discover all the wonders that can come with every Avida home at the HOMEPOSSIBLE: Homegrown event happening at the Glorietta Activity Center on October 8 and 9. Visit www.avidaland.com to learn more about homegrown lifestyle and Avida’s latest projects.


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