After the success at Computex in Taiwan, the ASUS Zenvolution is happening in the Philippines. The grand product launch is set on August 14. As an ASUS fan, I am excited to be joining this event on the said date. I have to admit, I’m crossing my fingers to get an invite to this event. For the past weeks I’ve been really busy that I forgot to register at the Zenvolution Microsite. Now I’m trying my luck by joining the challenges posted on ASUS Philippines Facebook Page. Why am I dying to go? Simply because ASUS products are incredible.
As one who loves finding out the latest in technology, I find ASUS smartphones and computers to be incredible. Owning Zenfone 2 Laser phones, I can attest to that. I also had the chance to play with their line of laptops and I drool. I found what I’m looking for in ASUS products – well-designed, pleasing to the eyes, technologically advanced and value-laden. That’s why I wanted to have hands-on experience with the tech company’s latest products at the ASUS Zenvolution. The Zenfone 3 series, ZenBook 3 and Transformer 3 will be presented at the event.
The new line-up of products that will be launched at the ASUS Zenvolution are the ZenFone 3 family, which includes the new flagship ASUS smartphone ZenFone 3 Deluxe, with advanced camera technology, the feature-rich Computex d&i Award-winning ZenFone 3, and the 6.8-inch ZenFone 3 Ultra, a Full HD Display entertainment powerhouse that bagged the Best Choice Golden Award at Computex 2016. Just recently, I got word that ASUS Philippines will also launch the ZenFone 3 Laser and ZenFone3 Max.
Also having its Philippine debut are the ultra-sleek, lightweight and Computex d&i-awarded ZenBook 3, and the Transformer 3 Series featuring Transformer 3 and Transformer 3 Pro—PCs that pack unrivalled mobility, convenience and expandability. The pictures alone had me craving for these mobile devices.
ASUS PR Head Anvey Factora shares, “Our goal is to provide the inspiration and the reliable products to let our partners chase after their passions, to let them create incredible things, and this launch, this all-new lineup, is by far one of the biggest step we’ve taken to achieve that goal. This year, when we say ‘all-new,’ we really mean it. We at ASUS Philippines are all excited to witness this great milestone for the brand locally.”
The incredible product line at ASUS Zenvolution Philippines
ZenFone 3 Deluxe — World’s First Full-Metal Smartphone with Invisible Antenna Design
The ZenFone 3 family flagship model is the ZenFone 3 Deluxe. It is the ultimate expression of ASUS smartphone design, constructed with a strong and light aluminum alloy unibody, and has a rear surface free of unsightly antenna lines and an ultra-thin 4.2mm edge. ZenFone 3 Deluxe features a 5.7-inch Full HD (1920 by 1080) Super AMOLED display with over 100% NTSC color space for rich, vibrant colors, even in harsh, outdoor lighting.
The ultra-thin bezel gives the flagship phone a 79% screen-to-body ratio for a maximized display in a compact package. Inside, ZenFone 3 Deluxe has a powerful Qualcomm® Snapdragon™ 820 Series processor, Adreno™ 530 GPU, and integrated X12 LTE modem, as well as up to 6GB RAM to deliver the best performance and fast connectivity for demanding apps, games, and media.
ZenFone 3 Deluxe ups the bar for mobile photography with its incredible 23MP camera with the latest Sony IMX318 image sensor, a large f/2.0 aperture lens, and 4-axis optical image stabilization for high-resolution, blur-free, and low-noise photos in almost any lighting condition. It also features 3-axis electronic image stabilization for steady 4K UHD videos. An ASUS TriTech autofocus system is integrated, which automatically selects 2nd generation laser, phase detection, or continuous autofocus to provide accurate and nearly instant 0.03-second focusing and subject tracking, as well as exclusive PixelMaster 3.0 technology, ZenFone 3 Deluxe captures truly stunning photos and videos. I hope I get the chance to attend the ASUS Zenvolution to test the camera.
The phone has built-in fingerprint sensor perfectly positioned at the back, underneath the user’s finger and unlocks the phone in just a fraction of a second. Quick Charge 3.0 technology reduces battery recharge times and a reversible USB 3.0 Type-C port that makes connecting charging and accessory cables effortless.
ZenFone 3 Deluxe also excels at audio with its powerful five-magnet speaker and NXP smart amplifier that provides clear, defined sound and also protects the speakers from damage. When listening over certified headphones, users can enjoy Hi-Res Audio (HRA) that provides up four-times-better sound quality than CDs.
ZenFone 3 Ultra — Unleashed, Unlimited, and Unrivaled
Recognized with a Computex 2016 Best Choice Golden Award, ZenFone 3 Ultra will be launched at the ASUS Zenvolution. This smartphone is designed for multimedia lovers. It features a 6.8-inch Full HD (1920 by 1080) display with a 95% NTSC color gamut for rich, vibrant images even outdoors in harsh lighting. It is the world’s first smartphone to have ASUS-exclusive Tru2Life+ Video technology. This harnesses a high-end 4K UHD TV-grade image processor to optimize every pixel in each frame before it is displayed, resulting in superior contrast and clarity.
ZenFone 3 Ultra also has two new powerful five-magnet stereo speakers and a NXP smart amplifier that provides clear, defined sound and protects the speakers from damage. When listening over certified headphones, users can enjoy Hi-Res Audio (HRA) that provides up to four-times-better sound quality than CDs and the world’s first smartphone with virtual 7.1-channel surround sound with DTS Headphone:X.
Like ZenFone 3 Deluxe, ZenFone 3 Ultra has an incredibly slim and elegant full-metal unibody chassis — the world’s first to have no antenna lines. An ultra slim bezel gives ZenFone 3 Ultra a 79% screen-to-body ratio, maximizing the viewing area while minimizing its overall size and weight. ZenFone 3 Ultra is equipped with the same high-resolution 23MP camera with ASUS TriTech autofocus system as ZenFone 3 Deluxe.
Powered by the Qualcomm Snapdragon 652 octa-core processor, Adreno 510 graphics, and up to 4GB of RAM, ZenFone 3 Ultra delivers outstanding mobile performance. A built-in fingerprint sensor is perfectly positioned on the front of the phone beneath the user’s finger and unlocks the phone in just a fraction of a second.
ZenFone 3 Laser and ZenFone 3 Max – Beauty and Elegance Inside Out
You’ll find beauty and elegance inside out with the ZenFone 3 Laser and ZenFone 3 Max. Learning that these phones will also be launched at the ASUS Zenvolution made it more exciting. Both smartphones features a 13MP camera with the latest Sony IMX214 sensor that captures stunning photos without any lag. The ZenFone 3 Laser in particular is able to achieve focus in just 0.03 seconds, and its laser has an operational range of 1.5, twice compared to other smartphones.
The 5.5-inch ZenFone 3 Laser and 5.2-inch ZenFone 3 Max sport a sophisticated aluminum alloy with design elements that add visual aesthetics and an easy, comfortable grip. The finely sandblasted matt surface and a gently rounded edge, combined with a refined edge surrounding its display. You’ll also find fingerprint sensor on both phones, ergonomically located near the top of its rear panel, allowing the index finger to naturally rest on it. The fingerprint sensor allows it to rapidly unlock the phone, using authentication by other apps.
Made for extreme performance and longevity, the ZenFone 3 Laser boasts a powerful Snapdragon 430 octa-core processor, 4GB of RAM and 32GB of storage that will be able to satisfy everyone’s entertainment needs, that is also backed with one of the loudest and clearest speakers in its class because of the magnets used in its voice coils that have an extremely strong magnetic flux.
The ZenFone 3 Max, on the other hand, offers longevity like no other with its 4130mAh battery that provides up to 30 days of standby time, and the ability to turn into a power bank with reverse-charging capabilities offering high-speed charging of other devices, it is also equipped with a powerful Quad-Core 64 bit processor running at 1.25Ghz complimented with a Mali T720 graphics processor.
ZenBook 3 — The World’s Most Prestigious Laptop with Unprecedented Performance
I have been craving for the ZenBook the first time I laid my eyes on it. That craving has intensified with the latest edition. The next-generation ZenBook is completely redesigned with ultra-sleek 11.9mm chassis that weighs a mere 910g. To achieve its amazing lightness without compromising strength, ZenBook 3 is crafted from aerospace-grade aluminum alloy, a premium material said to be 50% stronger than the standard alloy used in laptops. Aside from being strong and light, this material is also supremely elegant and features the signature ZenBook spun-metal finish.
ZenBook 3 is available in three exclusive colors — Royal Blue, Rose Gold and Quartz Grey — and a special 2-phase anodizing process is used to create stunning golden highlights on the diamond-cut edges. But it doesn’t stop at the looks department. ZenBook 3 delivers unprecedented performance with up to an Intel® Core™ i7 processor, 16GB of 2133MHz RAM, up to a 1TB PCIe® Gen 3 x4 SSD, a next-gen USB Type-C port, and powerful quad-speaker audio by Harman Kardon.
This laptop has high-resolution 12.5-inch display with a wide 72% NTSC color gamut and has an edge-to-edge covering of tough, scratch-resistant Corning Gorilla Glass 4. A slim bezel design provides an 82% screen-to-body ratio for the maximum display size with the minimum footprint. ZenBook 3 has an innovative cooling system featuring the world’s thinnest fan design at just 3mm. I definitely want to see this at the ASUS Zenvolution.
ASUS Transformer 3 Pro — The World’s Most Versatile PC
ASUS Transformer 3 Pro is a 2-in-1 PC that combines unrivalled performance with incredible portability to create the ultimate mobile device for work and play. It is precision-crafted from aluminum and merely 8.35mm thin, it has incredible structural strength and rigidity. ASUS Transformer 3 Pro has diamond-cut detailing that accentuates its elegant design, and it is available in gorgeous Icicle Gold and Glacier Gray color options.
ASUS Transformer 3 Pro has an integrated metal kickstand with a stepless hinge that lets users set the device at almost any viewing angle up to 170°. The included ASUS Transformer Cover Keyboard is a backlit keyboard that provides laptop-grade 1.4mm key travel for a comfortable typing experience and is available in four attractive colors — Stone, Charcoal, Taupe, and Amber — perfectly complementing the device.
With a beautiful 12.6-inch display at a resolution of 2880 by 1920 it has a 275ppi pixel density for pin-sharp, detailed images as well and a gamut of 121% sRGB color space for rich, vibrant colors. Dual front stereo speakers with audio by Harman Kardon provide spacious, defined sound for incredible listening experiences.
ASUS Transformer 3 Pro is powered by an Intel Core i7 processor and has up to a 1TB PCIe x4 SSD and 16GB of 2133MHz RAM for the ultimate performance. Its versatile, any-way-up USB Type-C connector supports USB 3.1 Gen 2 devices at speeds up to 10Gbps, and Thunderbolt™ 3 provides unbelievably fast 40Gbps data transfers and support for dual external 4K UHD displays. ASUS Transformer 3 Pro also comes with USB 3.0 and HDMI ports for convenient connectivity. A 13MP rear camera lets users capture high-resolution photos and videos, and a front-facing camera with Windows Hello facial recognition enables users to conveniently log in with just a quick glance.
ASUS Transformer 3 — The Mobile PC, Redefined
We’ll see the Transformer 3 at the ASUS Zenvolution. It is an ultra-slim and compact 2-in-1 PC that provides users with the ultimate mobility, total convenience, and amazing expandability. Precision crafted from aluminum, ASUS Transformer 3 weighs just 695g, is only 6.9mm thin, and has smaller dimensions than a sheet of A4 paper. Its compact and elegant design is accentuated by diamond-cut edges and an exquisite spun-metal finish. Equipped with the detachable ASUS Transformer Sleeve Keyboard that has 1.4mm key travel, an integral 2-position display stand, and a glass-covered precision touchpad, ASUS Transformer 3 provides comfortable typing and smooth, accurate input for the best productivity and creativity experiences. ASUS Transformer 3 is available in gorgeous Icicle Gold and Glacier Gray color options. The ASUS Transformer Sleeve Keyboard is available in four attractive colors — Stone, Charcoal, Taupe, and Amber — that perfectly complement ASUS Transformer 3.
This mobile PC has 12.6-inch display with a resolution of 2880 by 1920 and a 275ppi pixel density for pin-sharp, detailed images, as well as 450cd/m2 brightness and a gamut of 121% sRGB color space for rich, vibrant colors. An ultra-thin bezel provides an 80% screen-to-body ratio, maximizing the display area while keeping the device compact and highly portable. ASUS Transformer 3 delivers enhanced video performance with ASUS Tru2Life Video technology, which optimizes every pixel in each frame before it is displayed, resulting in superior contrast and clarity for the best, most realistic video quality.
ASUS Transformer 3 contains four high-quality speakers with audio by Harman Kardon. Each speaker is powered by a smart amplifier to deliver rich, detailed, and immersive sound, even at loud volumes. ASUS Transformer 3 automatically adjusts the direction of the sound depending on the orientation of the device, ensuring users will always enjoy optimum audio quality
ASUS Transformer 3 is powered by 7th Gen Intel Core processors and has up to a 512GB SSD and up to 8GB RAM that provides fast performance for work and play. Its versatile, any-way-up USB Type-C connector supports USB 3.1 Gen 2 devices at speeds up to 10Gbps, and Thunderbolt™ 3 provides unbelievably fast 40Gbps data transfers and support for dual external 4K UHD displays. A built-in fingerprint reader and Windows Hello lets users sign in to and unlock ASUS Transformer 3 quickly and securely without having to type their password or PIN. ASUS Transformer 3 also includes a 13MP camera for capturing high-resolution photos and videos.
Availability and Pricing
No word yet as to the availability and pricing of these products. I’m pretty sure we’ll learn about these products on the ASUS Zenvolution on August 14. But of course, keeping tab at the updates on the company’s official social media pages is key to knowing these information. You can connect on Facebook (www.facebook.com/ASUSph), Twitter (www.twitter.com/ASUSph) and Instagram (www.instagram.com/asusph).
“I’m very excited for ASUS users and Zenfone enthusiasts. After much anticipation, they will get the chance to experience the agility, beauty and clarity of our flagship products. Those who will get the Zenfone 3 Ultra will enjoy the phone’s unrivaled performance while those who’ve been eyeing the Zenfone 3 Deluxe will get to see first the distinguished and desirable features of our premium phone,” Factora added. And just like the ASUS Philippines PR Head, I’m also excited for to experience the incredible product line up at the ASUS Zenvolution event.