In a press release shared by GMA Network, it looks like they’ve proven that they are the network to beat as they achieved breakthrough ratings performance in 2011. According to Nielsen TV Audience Measurement, the broadcast industry’s more trusted ratings service provider, the network overtook ABS-CBN in nationwide total day household audience share, placing the latter only to second rank. Figures showed that GMA posted a 34.2 percent total day average television household audience share, outscoring ABS-CBN’s 31.1 percent and TV5′s 15.6 percent by substantial gaps. This was based on full 2011 nationwide data of Nielsen (December 25 to 31 based on overnight ratings).
GMA shared that they noticeably increased their total day household audience share record in 2011 versus 2010 by 3.2 points. They further shared that ABS-CBN’s record suffered a significant drop of 8.6 points during the same period. In effect, GMA gained almost 1.5 million viewers from all over the country in 2011 relative to 2010, while ABS-CBN lost more than 500,000 viewers across all dayparts, using the assumption that there are five viewers per household.
In December, GMA recorded substantial margins versus ABS-CBN and TV5 in total day average household audience share nationwide. GMA had 36.2 share points, higher than ABS-CBN’s 29.1 points; and clearly ahead of TV5′s 15 points. GMA was a notable winner in both morning and afternoon blocks, where it led ABS-CBN by double-digit margins in National Urban Philippines.
GMA also led across all dayparts in the important areas of Mega Manila and Urban Luzon, where bulk of television households in the country at 77 percent and 58 percent, respectively, are found. GMA dominated the list of overall top 30 programs in National Urban Philippines with 17 entries. In Urban Luzon, GMA had 23 programs in the same list; while in Mega Manila, GMA almost swept the slots with 25 entries.
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