The Flour Division of food conglomerate Universal Robina Corporation recently announced its collaboration with the Department of Tourism‘s Tourism Promotions Board and formally announced Flourish Pilipinas. The campaign encourages chefs, restaurateurs, bakeshop owners and operators, food technicians, culinary students, and other food professionals to integrate locally available ingredients to their flour-based products. Flourish Pilipinas recognizes and celebrates Filipino flour-based delicacies through either time-tested traditions or bold innovations.
How does Pizza ala Bagnet, Lechon Quiche, Kesong Puti Malunggay Buns, Yema Ube Pastel, Halo Halo Cake and Durian Raisin Cookies sounds like? These are our very own traditional delicacies with a twist. Can you imagine more Filipino delicacies given a fresh take? That’s where Flourish Pilipinas steps in as one of the campaign project is a baking competition.
The nationwide baking competition will definitely be a fun event as it will encourage the creativity in presenting delicacies that are endemic to that particular province. There are three main categories that interested parties can be a part of. There’s the Globe Award and Sampaguita Award for the professional category, and there’s the day award for the student category. The professional categories are open to professional pastry chefs, bakery and bakeshop owners, as well as pastry instructors. While those currently enrolled in hotel and restaurant management, food technology or culinary and pastry arts can join the student category. The Baking Competition Finals will be held on GMA, Baguio, Cebu and Davao where each winners will receive P10,000 cash, Kitchen Aid Mixers and other prizes from sponsors.
The second project of Flourish Pilipinas is the Baking Academy which will feature exciting lectures and demos from top pastry chefs on the latest baking trends and innovations. This is definitely an event to attend for those wanting to hone their baking skills. Just like the Baking Competition, the Baking Academy project will also be held in GMA, Baguio, Cebu and Davao.
Flourish Pilipinas is definitely a solid campaign as it will make baking fun throughout its duration. Universal Robina Corporation is no stranger to baking having established its business for years and now has three flour mills – CMC Pasig, CMC Davao and the new URC Flour Plant in Pasig. These plants produces hundreds of metric tons every day, making flour for every kinds of breads and pastries imaginable.
- Universal and Globe First Class Flour– protein hard flour products, ideal for making yeast–raised breads such as Pan Americano (open-top), tasty breads (closed-top), pan de sal, pizza crusts, and pasta noodles.
- Continental All-Purpose Flour – URC’s patent flour; purest & highest quality commercial wheat flour available. Achieves superior color and appearance. Best for cakes, breads, cookies, biscuits, crackers, and steamed breads (sio pao).
- My Rose Soft Flour – Protein content of 8.0 – 9.5%, best used in making cookies, pastries, crackers, biscuits, flat breads, some cakes and wafers. Characterized by breads that are lower volume and with tender bites.
- Sampaguita Soft Flour – Protein content of 8.5 – 9.5%. Used for cookies, flat breads, and pastries. Also good for blending with hard flour.
- Blend 100 – Recommended for pan de sals, buns, and rolls and other bread varieties, intended to have a short bite or be less chewy.
- Daisy Cake Flour – Low in protein and ash content, excellent for baking light, tender & fluffy cake bases such as chiffon, sponge and batter type cakes.
The food conglomerate also sells various cakes, biscuits, cookies and breads that are very popular in the market. Participants to the Flourish Pilipinas Baking Competition and Baking Academy will definitely find the campaign beneficial. The Universal Robina Corporation – Food Division and Department of Tourism’s collaboration is also being supported by Bakewell, Brim, Corman Butter, Kitchen Aid, McCormick, Saf Yeast, Suchero, Tulip Chocolate, US Wheat Associates and Yummy Magazine. Visit Flourish Pilipinas on Facebook for more details.
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