As kids, we love to play with shadows, making various shapes with our hands. Now we can continue with this child play as LEE Jeans Philippines invites everyone to feel the beat and rediscover the various experiences wherever we live. Capture and share these moments through Shadow Play.
Shadow Play is an online photography contest by LEE Jeans that will run from August 1 to 31, 2012 where participants stand a chance to win up to US$2,000! To join, participants will take original photos with the camera of their choice (ie. mobile phone or SLR cameras) and interpret through photography the various city scenes and the shadows they create –- from as basic as the shadows formed during sunrise or sunset, to the shadows created by trees, buildings/houses or electricity poles, to shadows formed by your favorite ice cream vendor, shadows of children playing in the street, or even from objects due to non-natural light sources.
Shadow Play encourages participants to play with shadows in their photographs, and each photograph should be captioned with a maximum of 10 words. The photo entry (800 x 600 pixels, 72dpi, JPEG format) will have to be uploaded to the Lee microsite, www.leeshadowplay.com. Each participant can submit up to three photos in the duration of the contest.
Each week, Lee Jeans Philippines will declare four winners based on the number of votes in the Lee microsite and its artistic merits – how the shadow was captured, with subtle or no reference to the object forming the shadow.
No photo manipulation is allowed. Original photo entries will be shortlisted weekly based on the top number of votes in the Lee microsite, and then judges will choose the winning photos from the shortlist basing their decision solely on artistic merit.
Three of the four weekly winners will each get PHP1,500 worth of Lee gift certificates, and one major weekly winner gets a Limited Edition Lee x La Sardina Lomography camera. Shortlisted photos who did not win in a particular week can still get picked in succeeding weeks if it receives majority of votes in the microsite.
Weekly winners are eligible to join the final judging for the grand winner. Three runners-up will each get a Lee x Manila Fixed Gear fixie bike designed by a collaboration team headed by visual artist Kiko Escora, and the Grand Prize winner gets US$2,000. Winning photos will also be uploaded on Lee’s LED billboard along EDSA. You’ll then have the bragging rights to say “That’s my pic!”
I was at the press conference yesterday at Bonifacio Central and we were able to clarify some possible issues. One was in photo manipulation. We were told that the apparel company has experts who will assess if the photos consist layers which is an indication that an entry was digitally enhanced. Since I’m into lomography, I clarified if it’s possible to have multiple shots in one frame using a lomo camera, thinking that’s not considered digital enhancement. They told me that they will only consider a shot based on one image. Another concern was votes using software. Again, we were assured that they are equipped to analyze if an automated software was used for votes. A plus factor is the fact that the site is not hosted on Facebook, likes or votes can’t be easily manipulated. Kudos to LEE Jeans!
But if I were you, I suggest you start roaming your city and explore, play and catch a shadow with your camera. Then join LEE Jeans Shadow Play contest and tell your story. The earlier you submit, the more time you have to promote your entry and get more votes to win amazing prizes!
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